Rolls-Royce Motor Cars Newport Beach Celebrates the Launch of the Newest Rolls-Royce: the Wraith

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Rolls-Royce Motor Cars Newport Beach opened its beautiful showroom on Campus Drive for an entertaining event celebrating the launch of the 2014 Wraith.

Rolls-Royce Wraith

Rolls-Royce Wraith

This highly anticipated model is an exciting new direction for the company and a venture toward the darker side of Rolls-Royce.

Ghost and Phantom family owners as well as Wraith depositors from Orange County were invited to an exclusive reveal event at the Newport Beach showroom that was converted into a stylish studio by AKJohnston Group. Wine tasting and Chambord Vodka cocktails provided by Wine Media Connect enhanced the dramatic lighting and ambiance. Delicious specialty hors d'oeuvres were served by Tamarind of London. The fog machine filled the darkened showroom with a sense of mystery as the silk covers were withdrawn to reveal two Wraiths. Guests were then invited to sit in the cars and experience their unique styling and design.                 

According to Andrew Mortimer-Lamb, General Manager of Rolls-Royce Motor Cars Newport Beach, “This highly anticipated model is an exciting new direction for the company and a venture toward the darker side of Rolls-Royce.” With an elegant fastback design and the ability to accelerate from 0-60 mph in just 4.4 seconds, the 624 bhp-model from the world’s pinnacle super-luxury marque presents a unique character. “Wraith represents a dynamic combination of power, style, and drama which is attracting a new demographic to our brand,” continued Mr. Mortimer-Lamb.

In profile, Wraith’s sweeping fastback design gives the car its unique character. Bold lines, tension in the panels, and a raked rear screen evoke the image of a world class athlete poised in the starting blocks. Further expression of dynamic intent can be seen in Wraith’s deeply recessed grille, wide rear track, and dramatic two-tone presentation.

Coach doors open to reveal a sumptuous interior complete with softest Phantom-grade leathers and expanses of wood called Canadel Panelling, named after the famous cove in the South of France where Sir Henry Royce and his design and engineering teams spent their winters. This contemporary and tactile finish sweeps through the interior, cosseting four occupants in a space bathed in light and warmth.

The interior ambiance is complemented by Starlight Headliner, a bespoke feature available beyond Phantom family cars for the first time. 1,340 fibre optic lamps are hand-woven into the roof lining to give the impression of a glittering, starry night sky.

Performance delivers on the promise of Wraith’s styling. Power delivery is effortless, but dramatic, thanks to a V12 engine married to 8-speed automatic ZF transmission. 624 bhp / 465kW is available to the driver while the 0-60 mph sprint is achieved in 4.4 seconds, compared with 563 bhp / 420kW and 0-60 mph in 4.7 seconds for Ghost.

From 1,500 rpm 800 Nm of torque is available (780Nm for Ghost), while a wide rear track, shorter wheelbase and lower roof height further contribute to the most powerful, involving driving experience of any Rolls-Royce in history. The car’s suspension has also been tuned to minimize body roll and discreetly amplify feedback when cornering; while steering weight is heavier at high speeds and lighter at low speeds adding to the spirited drive.

However, Wraith is no GT bruiser. Agility improvements have been achieved with absolutely no compromise to the sensation of riding on a bed of air. Furthermore, the debut of Satellite Aided Transmission (SAT) technology takes the powertrain to a new level of effortless delivery, one that perfectly suits the Rolls-Royce brand.

Satellite Aided Transmission uses GPS data to see beyond what the driver sees; it anticipates his next move based on location and current driving style, then selects the most appropriate gear for the terrain ahead. Corners, motorway junctions and roundabouts are all anticipated in advance meaning Wraith is constantly poised to deliver on its promise of performance.

A more polished, effortless driving experience and even better response brings a new, more dynamic dimension to the famous Rolls-Royce trait, ‘waftability’.

First deliveries of Wraith will be made to customers in the final quarter of 2013. According to the dealership General Manager, Mr. Mortimer-Lamb, “We are already sold out of our limited allocation through to the end of the year and have a significant order bank going into 2014.”        

About Rolls-Royce Motor Cars

Rolls-Royce Motor Cars is the world’s leading producer of Bespoke, super-luxury motorcars.

All cars are hand-built by master crafts people at the Home of Rolls-Royce in Goodwood, England.

It takes 60 pairs of hands between one and six months to build a Rolls-Royce motor car, in a tireless pursuit of quality echoing the famous words of company founder, Sir Henry Royce:

“Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist design it.”

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Andrew Mortimer-Lamb
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