Route 66 Cruisin’ Reunion Figures Exceed Expectations

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Attendance, participation and economic impact reflect a 39 percent increase over initial projections, according to Greater Ontario Convention and Visitors Bureau.

Nearly 140,000 people attended this year's Route 66 Cruisin' Reunion in Onario, California.

We were floored with the response we got in our first year. Next year will be even better.

Greater Ontario California’s Route 66 Cruisin’ Reunion exceeded all expectations in its first year, with attendance, participation and economic impact surpassing initial projections by 39 percent, organizers reported today.

An impressive 139,000 people attended the three-day event Sept. 20-23, generating $15.3 million in economic impact to the community through hotel stays, food, entertainment and other purchases, said Michael Krouse, President and CEO of the Greater Ontario Convention and Visitors Bureau, http://www.discoverontariocalifornia.org. More than 800 classic cars participated in exhibits, contests and cruises along historic Euclid Avenue.

“The event was an incredible success,” Krouse said. “We were floored with the response we got in our first year. Next year will be even better.”

The Route 66 Crusin’ Reunion featured three days of classic automobiles, cruising, contests, live contests, fabulous food and revelry to make it one of the nation’s most extended, long-play events of its kind. To be held annually in September, it promises to be one of the premier Route 66 car shows in the U.S. For information, visit http://www.route66cruisinreunion.com.

About the Greater Ontario Convention and Visitors Bureau
The Greater Ontario Convention and Visitors Bureau provides groups and meeting professionals with an unbiased, comprehensive resource when booking a tour, convention, meeting or event within the cities of Ontario and Rancho Cucamonga, Calif. Ideal for both leisure and business travel, the region boasts scenic mountains, deserts, vineyards and metropolitan areas that are both historic and cosmopolitan in character. For meeting needs of all sizes – from a conference room to a citywide convention utilizing the Ontario Convention Center – or for a special exposition or sporting event, the Greater Ontario Convention and Visitors Bureau will provide the necessary destination support tools to execute a successful experience.

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Michael Krouse
Greater Ontario Convention and Visitors Bureau
+1 714-423-9753
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