RowdMap, Inc. Named as a Ernst & Young Entrepreneur Of The Year® 2015 Award Finalist

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Louisville, KY based Healthcare Technology Company Finalist for Prestigious Award

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Ernst & Young (EY) has announced Melanie Rosenthal, Co-Founder & CEO, Dr. Joshua Rosenthal, Co-Founder & CSO, and Burak Sezen, Co-Founder & CTO of RowdMap, Inc. as finalists for the EY Entrepreneur Of The Year® 2015 Awards in the Ohio Valley Region. Ernst & Young is a global leader in assurance, tax, transaction and advisory services and is considered to be one of the top audit companies in the world. The awards program recognizes entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance, and personal commitment to their businesses and communities.

Being an entrepreneur means many things, but at the core, an entrepreneur is 'one who organizes, manages, and assumes the risks of a business or enterprise' (Merriam Webster Dictionary).

Centers for Medicare and Medicaid (CMS) is changing the payment models for healthcare, and just like entrepreneurs taking on risk with new business ventures, payers and providers will have to manage the risk associated with the changing healthcare environment.

As the payment models change from fee-for-service to pay-for-value, health plans, government payers, physicians, hospitals, and post acute centers will have to manage the specific risk in the risk arrangements tied to the new pay-for-value payment structure. As newly minted entrepreneurs, payers and providers will have to learn how to manage the risk. RowdMap, Inc helps payers and providers do just that.

RowdMap, Inc.'s Risk-Readiness Platform helps identify ideal provider arrangements based on provider practice patterns and population characteristics within a geography. Payers and provider can use the RowdMap Platform to build strategies around these new risk relationships.

Payers and providers that act more like entrepreneurs and manage risk will lead the industry just as RowdMap, Inc. and the other finalists have shown with the Ernst and Young Award. RowdMap, Inc. is honored to be a finalist for such a prestigious award.

About EY Entrepreneur Of The Year®

EY Entrepreneur Of The Year is the world’s most prestigious business award for entrepreneurs. The unique award makes a difference through the way it encourages entrepreneurial activity among those with potential and recognizes the contribution of people who inspire others with their vision, leadership and achievement. As the first and only truly global award of its kind, Entrepreneur Of The Year celebrates those who are building and leading successful, growing and dynamic businesses, recognizing them through regional, national and global awards programs in more than 145 cities in more than 60 countries

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Joshua Rosenthal
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