more and more businesses are implementing direct marketing strategies into their everyday practices
(PRWEB) March 18, 2016
On March 10th, direct marketing specialists R&R Business Consultants travelled from their base in Ohio to Chicago, to join some of the country’s best and brightest business owners for a weekend-long business development retreat. The event, which ran until 12th March was organized by some of direct marketing’s top experts and mentors, and aimed to create an opportunity through which business owners could gain access to key strategies focused on accelerating business growth over the coming months.
About R&R Business Consultants: http://www.rrbusinessconsultants.com/about-us/
The direct sales and marketing industry has already taken the U.S by storm and 2016 is set to be another landmark year for the industry. Both brands and consumers are actively seeking out a more personalized communication experience, driven in part, by the oversaturation of automated customer service technologies. Whilst efficient, these technologies have developed a barrier between brands and consumers and have dampened the customer experience due to the impersonal, regimented service they provide. To build a more memorable brand experience for customers and drive loyalty rates back up, more and more businesses are implementing direct marketing strategies into their everyday practices. Direct marketing allows customers to interact with a brand face-to-face and have their questions and concerns dealt with instantly by a highly skilled, knowledgeable brand representative. As an outsourced direct marketing firm R&R Business Consultants have provided this service to a number of iconic American brands, and have seen firsthand how offering this type of personalized customer service can increase a brand’s customer acquisition, retention and overall market perception.
With the demand for direct marketing services continuing to increase substantially, R&R Business Consultants were keen to attend the recent retreat in Chicago to ensure they have the strategies in place to support growth and widen their market reach. The 3-day event was held at Chicago’s Dana Hotel & Spa, one of the city’s leading venues for business events and a previous winner of BizBash’s “Chicago Best Venues for Small Groups or Meetings”. The event invited 7 keynote speakers from across America to share their insights and answer questions relating to business growth and opportunity. The last day of the retreat played host to a business owner’s summit, where attendees were able to discuss ideas and network in a less formal setting, creating long lasting connections with their fellow business owners.
CEO of R&R Business Consultants Richard Randazzo was thrilled to be part of the Chicago event, and believes the opportunities these events create should never be underestimated. “The opportunity to come together with people who share your vision and passion is incredibly precious, and the experience has left me feeling really positive about the months ahead and R&R Business Consultants potential to grow,” states Randazzo. “These events are a catalyst for change, and I think it’s impossible not to come away from these experiences with more focus and more motivation.”