RSG Media Announces New Branding & Website Launch
NEW YORK (PRWEB) August 23, 2018 -- Today, RSG Media announced the launch of its new brand identity and redesigned website, rsgmedia.com. Its objective was to clearly communicate its go-to-market strategy as a media tech company dedicated to leveraging both art and science to drive the evolution of the media ecosystem. It has organized itself into three lines of business which collectively embody its “One RSG” identity:
RSG Rights: Enterprise Rights Management
RSG Audience: Radical Insights, Forecasting, & Optimization
RSG Advertising: Ad Tech Reimagined
“RSG Media has a truly unique value proposition,“ stated Michael Gross, RSG Media’s Chief Revenue Officer. “Media & Entertainment is going through disruption right now. RSG Media is helping to navigate that change by bringing new tech and data science to the table. Our stack blends rights management, audience A.I., and ad revenue optimization across platforms. We felt our that our business structure, branding and messaging should fully reflect that.”
“RSG Media has evolved significantly in the last few years,” explained RSG Media CEO Mukesh Sehgal. “We felt we needed to take stock of our growth and mission statement, and really level set our messaging to best connect with our customers. We are thrilled to take our company to the next level with clear purpose.”
To see the revamped branding and website, visit http://www.rsgmedia.com where the company has published its mission statement, new look and feel, renamed platforms, and the unique blend of people behind it including industry thought leaders, business & legal experts, technology experts, PhD data scientists, A.I. and optimization engineers, and UX designers.
ABOUT RSG MEDIA
RSG Media believes in using both art and science to deliver radical insights and deeper connections to drive the evolution of the media ecosystem. It drives clients' revenue and profits through rights, audiences, and advertising across platforms using deep analytics, AI, enterprise systems, and expert advisory services. Its customers include TV Networks, MVPDs, Studios, VOD & OTT Services, and Brand Licensors.
- RSG Rights: Enterprise rights management, strategically tailored to how each business group needs it.
- RSG Audience: Radical AI-driven insights to predict and grow audiences. The AI-driven platform brings together 50+ data sources to deliver the audience insights needed to grow a fan base.
- RSG Advertising: Advanced analytics & AI to maximize ad revenue. The platform optimizes revenue through sales targeting, pricing, planning, and scheduling.
RSG Media was founded in 1985 and is based in New York City with offices in Los Angeles, London, Delhi/Gurgaon, and Hong Kong. For more information, visit http://www.RSGMedia.com.
RSG Media Press Contact Information: David Hoffman, VP Marketing, David.Hoffman(at)RSGMedia.com
Marketing Department, RSG Media Systems, http://www.rsgmedia.com, +1 646-839-4158, [email protected]
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