Hudson Valley Business Digital’s Publisher Announces Strategic Partnership with Russell Johns Associates

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There were several reasons veteran journalist Debbie Kwiatoski selected publisher’s representative Russell Johns Associates ( as a strategic partner for Hudson Valley Business Digital. A key one was RJA’s “Professionalism.”

'It gets back to the fact that I’m a Hudson Valley native,' she explains. 'And I’m not somebody who’s just in it for the money. I live here. My family is here. I care about how this region develops.'

When publisher Debbie Kwiatoski contemplated enlisting a savvy partner to enhance revenue opportunities for Hudson Valley Business Digital, she chose Russell Johns Associates ( Why? “I liked the professionalism,” she said.

For three decades, Kwiatoski has been writing about the economy and what really makes small businesses tick. She wanted to work with a company that shared her commitment to that community and appreciated the day-in, day-out challenges business people routinely face. She’s faced some challenges herself, one of which was transitioning the Hudson Valley Business Journal into the successful publication it has become online.

Among the reasons for her success: “I knew the advertisers. They knew me, and they knew the quality of the work we do at the Business Journal,” she said. Russell Johns plans to support Kwiatoski’s ongoing efforts to serve the Hudson Valley by helping to cultivate a variety of additional revenue opportunities.

“As a trusted publisher’s representative, Russell Johns has been enhancing and developing advertising business strategies and furnishing solutions for publishers since 1968,” said Blaire Fanning, RJA’s CEO. “We provide customized, full-service representation for advertising sales, marketing, accounting and production services.”

Hudson Valley Business Digital is an integrated digital platform for delivering business news, “best practice,” special features, blogs, and other business-related information. The online publication’s readership represents approximately 20,000 small and mid-sized business owners and key decision makers—including executives in financial services, government, healthcare, media, real estate, energy, education and non-profits.

The Hudson Valley publisher’s business roots go deep: In addition to covering the economy for nearly 20 years for one of the region’s daily newspapers, she also served 10 years as the economic development director of an Upstate New York college town and tourism destination, where the economic base was almost entirely driven by small “Main Street” businesses.

Kwiatoski holds a bachelor’s degree in folklore and English from Indiana University, Bloomington, and completed her graduate work in anthropology from the State University of New York, Albany and the University of Pennsylvania. Her passion for local news as well as the intricacies and dynamics of community living hearkens back to a time when publishers maintained a deep personal commitment to the readers and advertisers they served.

“It gets back to the fact that I’m a Hudson Valley native,” she explains. “And I’m not somebody who’s just in it for the money. I live here. My family is here. I care about how this region develops.”

To learn more about Hudson Valley Business Digital, visit For information about Russell Johns Associates and how it helps advertisers and publishers, visit or call (800) 237-9851.

For more than 40 years, Russell Johns Associates has supported publishers and advertisers in building working relationships that increase revenue potential and streamline processes. Hudson Valley Business Digital is the newest member of the RJA family.

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Lisa Kidwell
since: 05/2011
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