SafeAuto Names Greatest Common Factory as Advertising Agency of Record

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SafeAuto Insurance Company announces it has selected Greatest Common Factory as its advertising agency of record. Austin-based Greatest Common Factory will lead the creation and production of advertising for the state-minimum auto insurance provider.

“Greatest Common Factory demonstrated the production capabilities and a creative approach that we were looking for in a creative partner that will lead SafeAuto into its next chapter of growth.”

SafeAuto Insurance Company announces it has selected Greatest Common Factory as its advertising agency of record. Austin-based Greatest Common Factory will lead the creation and production of advertising for the state-minimum auto insurance provider.

“For over 20 years, SafeAuto has been committed to providing affordable auto insurance to customers when and where they need it,” said Charlie Kordes, VP of Customer Demand & Experience, SafeAuto. “Greatest Common Factory demonstrated the production capabilities and a creative approach that we were looking for in a creative partner that will lead SafeAuto into its next chapter of growth.”

“SafeAuto provides a critical service for their customers, making things better for those who really depend on their cars,” said John Trahar, Managing Partner/Creative, Greatest Common Factory. “We are excited to bring the realities of the work they do to life and we look forward to a long, collaborative relationship.”

SafeAuto plans to debut new creative early next year.

About SafeAuto Insurance Company
SafeAuto Insurance Company (http://www.safeauto.com) is a leader in affordable auto insurance coverage and one of America’s largest privately owned property and casualty insurance carriers. Founded in 1993, SafeAuto has written more than 5.7 million policies in 17 states including Arizona, Georgia, Illinois, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and California. SafeAuto is based in Columbus, Ohio, and employs nearly 1,000 associates across the country.

About Greatest Common Factory
Greatest Common Factory (http://www.gcfactory.com), headquartered in Austin, Texas, is a full-service advertising agency and production company so that they can maintain a clear, consistent brand voice through each stage of a campaign, from ideation to execution. Greatest Common Factory exists to find the “sweet spot”—the Greatest Common Factor—where brands and their audiences make a compelling connection. Clients include Nike, Golfsmith, DOGTV, Arise Healthcare and Security Service Federal Credit Union.

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Mark Kotowski
@SafeAuto
since: 01/2009
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SafeAuto Insurance
since: 02/2009
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