Safeware Announces Larry Serna as Director of Extended Service Plans

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Larry Serna, a 19 year veteran of the Extended Service Plan industry, has joined Safeware as Director of ESP operations.

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We look forward to utilizing Larry's broad knowledge base within this rapidly growing division of Safeware.

Safeware announces Larry Serna as Director of Extended Service Plans, where he will oversee all operational aspects of the Safeware Extended Service Plan Division.

Safeware’s Extended Service Plan division provides innovative product protection solutions to organizations seeking to offer their customers a quality valued-added service while driving their bottom-line revenue.

Prior to joining Safeware, Serna was Director of Marketing Operations at The Warranty Group, where he spent a combined 16 years in various roles which included Strategic Operations Manager, Account Executive for key national accounts, and Accounting Analyst.

Safeware’s CEO, Walter R. Fawcett, III, explains that “We are very pleased to have Larry join the Safeware team in Dublin Ohio. Larry has had an opportunity to work within many facets of the Extended Service Plan industry throughout his career. This experience has allowed Larry to gain a broad knowledge base which we look forward to utilizing within this rapidly growing division of Safeware.”

Additionally, Serna spent several years at CNA Financial Corporation, where he was the Underwriting Manager for their warranty business and Specialty Operations Manager for their home warranty channel.

To learn more about Safeware, please visit us online, or contact us at 800-800-6132.

About Safeware

Safeware was founded in 1982 on the simple concept of providing quality protection solutions for consumer products above and beyond what manufacturers were able or willing to offer.

After more than 30 years in the industry, it’s still that simple concept that drives the company today and has turned Safeware into one of the Nation’s leading providers of protection solutions for consumer products.

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Michael Cole
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