It was important for us to create both a visual and content strategy that reflected Cortica’s philosophy that families deserve effective, collaborative, caring therapies that are accessible and reasonably priced, no matter who they are or where they live,” said Sagetree CEO Rich Yumul.
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SAN DIEGO (PRWEB) October 18, 2017
Sagetree, an innovative web strategy, design and development digital marketing agency, has developed branding, messaging and new website for Cortica™, a provider of advanced neurological therapies for children with autism. Utilizing an intuitive user experience, the website provides parents searching for an effective and customized treatment program for their autistic children with an answer.
“Sagetree helped us create a beautiful website that exemplifies how we work together with families and their children to clarify the complex, celebrate extraordinary efforts, and witness moments of brilliance as they grow new skills and abilities,” said Cortica Founder, Suzanne Goh, MD, Neurologist.
Cortica, previously Pediatric Neurology Therapeutics, has carefully built its clinical and operational model to a level that produces a great experience for families while it achieves the positive results for the kids they serve. The company’s long-term goal is to open centers first across the U.S. then globally. The executive team knew that to grow the company they needed a new website.
With the selection of Sagetree for the website development, Cortica experienced Sagetree’s process – one of discovery of a client’s purpose through a series of workshops with leadership. Cortica’s website needed to generate leads as well as include both educational and getting started components. A career section would address the need to identify physicians, therapists, social workers, clinical staff, and behavioral interventionists for new centers.
“To support our plans for growth, it became apparent we needed a new name, fresh branding and an intuitive, engaging website that was going to convey the substance of what we do, as well as have the emotional impact,” said Cortica’s President Walt Cooper, Ph.D. “We interviewed a half-dozen local and national companies. None initiated a face-to-face meeting as the Sagetree team did -- along with follow-up demonstrations of Sagetree’s personal commitment to the work they do for their clients.”
“It was important for us to create both a visual and content strategy that reflected Cortica’s philosophy that families deserve effective, collaborative, caring therapies that are accessible and reasonably priced, no matter who they are or where they live,” said Sagetree CEO Rich Yumul. “We used videography and photography of real patients so that parents could visualize how the treatment includes not only the child but the family as well. It’s a very holistic approach.”
Sagetree designed the company’s new logo with interconnected circles to feature the Cortica Care Model™ which is based on a six-point understanding of a child's neurobiology and developmental profile. The multi-modal approach to treatment includes six neurological therapies for autism: neurophysiology, biochemistry, sensorimotor integration, communication, cognition / behavior, family and home.
The website design and content beautifully conveys the company’s service and care through the stories and images of real Cortica families. An intuitive user experience makes the onboarding process easy to start online.
The treatment center is setting a new global standard for autism care by achieving superior developmental outcomes for the children and families of those living with autism, or a potential diagnosis of autism. Cortica is opening another center in Irvine, California in October 2017.
For more information about the website developer, Sagetree, visit https://www.sagetree.com/.
For more information about Cortica, and to view the new website, visit https://www.corticacare.com/.
About Sagetree Solutions
Sagetree is an innovative web strategy, design, and development provider that solves complex problems with smarter websites. By leveraging more than a decade of experience working with clients such as ViaSat, Point Loma Nazarene University, and Comic-Con International, Sagetree’s goal is to solve complex problems through simple and elegant online solutions. In addition to being a leader in Drupal innovation and education, since 2005 Sagetree has helped more than 250 organizations create long-lasting, audience-first web experiences. For information visit https://www.sagetree.com.
Based in San Diego, California, Cortica is a leading provider of comprehensive autism treatment in Southern California. Cortica aims to bring to families the most effective therapies for the treatment of autism. Its six-point Cortica Care Model™ is based on the scientific research and clinical practice of founder, Dr. Suzanne Goh. Every child at Cortica has an individualized program to accelerate learning and development created by a multidisciplinary team. An essential ingredient for success is this collaboration among physicians, therapists, parents, children, and extended communities. For more information, visit https://www.corticacare.com/.