This capability for offer personalization distinguishes the customer voice channel as the highest performing medium for customer acquisition programs.
Redwood City, CA (PRWEB) October 09, 2013
SalesPortal (http://www.salesportal.com), provider of the first partnership marketing platform, today introduced a new capability to further personalize consumer offers over the phone and drive higher opt-in rates. SalesPortal enables enterprise service operations to partner with relevant brands for the purpose of engaging customers with timely partner offers. The company announced OfferMemoryTM, the ability to automatically factor past offers into the selection of next best offer.
SalesPortal’s partnership marketing platform enables companies to collaborate with other brands in order to engage their customers with relevant, end-of-call offers from partner brands.
This latest capability allows enterprises to:
-Eliminate the likelihood of repeating offers to consumers
-Segment customers based on previous offer history and present best alternate offers based on consumer immediate need and interests
For contact center professionals, SalesPortal provides a net new source of revenue to fund additional service head count or customer care initiatives. For marketing professionals the SalesPortal platform provides higher consumer opt-in rates compared to digital media by virtue of partner / product relevancy and live interaction over the phone. To learn more about the SalesPortal platform visit http://www.salesportal.com/platform/.
“Best offer decisioning with OfferMemory is significant for our customers and consumers. It is consistent with our product direction to personalize the delivery of offers to consumers,” said Sujay Rao, SalesPortal’s vice president of product management. “This capability for offer personalization distinguishes the customer voice channel as the highest performing medium for customer acquisition programs. For marketing organizations, we generate higher ROI on their customer acquisition spend over other marketing channels.”
OfferMemory is available immediately to enterprises in North America and India.
SalesPortal is the first partnership marketing platform for enterprises using contact centers as a strategic customer engagement channel. The patented, cloud-based technology enables companies to engage customers with relevant, timely, end-of-call offers in sales and service contact centers. These offers are delivered through the customers’ channel of choice – phone, email, or text.
Leading brands use the platform as a core component of their customer engagement and customer acquisition strategies. Contact center executives adopt SalesPortal to generate incremental revenue. Marketing professionals use it to manage and scale marketing partnership programs. SalesPortal has been recognized for its innovation by a number of organizations, including Red Herring for its Top 100 Global and Top 100 Americas awards, Direct Marketing Association’s Innovation Award and America Teleservices Association’s Technovation Award. For more information, visit http://www.salesportal.com.