SalesStaff LLC Launches the AllBound360 Methodology, Combining Most Effective Elements of Inbound & Outbound Marketing to Produce Sales Leads and Appointments for Clients

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Houston-area B2B Demand Generation company, SalesStaff LLC, implements AllBound360 into lead generation and appointment setting – a pioneering methodology that fuses elements of inbound and outbound marketing to uncover more sales opportunities for clients.

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AllBound360 sets the stage for meaningful sales conversations between our clients and their prospects where each knows about the other in a way that makes the dialogue very engaging.

SalesStaff LLC has been perfecting the science of B2B demand generation for more than two decades. With the announcement of the AllBound360 delivery platform, they further increase their dominance as the innovative leaders of B2B sales lead generation and appointment setting. AllBound360 leverages key elements of both inbound and outbound marketing to increase the speed, quality and efficiency of delivering sales leads and appointments for SalesStaff clients.

“Like all of our competitors, we relied heavily on telephone cold calling over the years,” said David Balzen, SalesStaff Founder and CEO. “While it was the most direct and practical technique for generating sales leads for our clients, we knew there had to be a more effective and impactful way. The AllBound360 delivery platform is a unique approach that combines essential marketing principles to generate both inbound and outbound leads faster than ever before. The outcome for our clients is a larger sales pipeline of highly qualified opportunities which are farther along in the buying cycle. By utilizing proven marketing techniques in tandem – like content marketing, outbound calling, email marketing and enhanced prospect profiling – we are able to generate a consistent flow of hand-raisers that have demonstrated a predisposition toward our clients’ solution offerings.”

After living and breathing B2B demand generation for more than twenty years, SalesStaff has come to understand that outbound marketing alone is inefficient and inbound marketing can be expensive, daunting and time-consuming. To build a sustainable lead generation strategy today, B2B companies have to synchronize the interaction between both. AllBound360 takes a holistic, integrated approach, where outbound and inbound work together to drive immediate sales pipeline contribution, while setting the table for a constant flow of qualified opportunities.

With outbound marketing – telemarketing, email, pay-per-click advertising, social media, direct mail, trade shows – companies are directly seeking out their audience by pushing their message, in a largely interruptive fashion. Targeting and connecting with the right B2B sales prospects at the right time is key. While outbound marketing can be executed in an engaging way, a purely outbound strategy simply doesn’t scale. If B2B organizations only pursue quick-win qualified leads, prospects can become increasingly frustrated and annoyed with the constant “buy now” pitch. Another barrier to success is that, too often, tomorrow’s “dream clients” are discarded because they are not ready to engage in a buying conversation today.

On the other hand, through inbound marketing – like search engine optimization (SEO), blogging, referral traffic, webinars, social media, and premium content – companies are pulling in their targeted audience by sharing attractive, relevant, engaging content to earn a prospect’s attention. Since most B2B buyers start their research on the web, B2B marketers are discovering that being found where prospects are learning about their solution is key. Yet, while effective, inbound marketing alone can be inefficient. As cost-effective as inbound leads are, B2B companies have little control over their qualification. In fact, the majority of inbound sales leads a company generates may not be ready for their sales team to engage with right away.

With AllBound360, SalesStaff has developed a methodology that effectively combines inbound and outbound marketing. The four pillars of SalesStaff’s AllBound360 approach include (1) finding ideal prospects, (2) generating a constant flow of highly qualified leads, (3) initiating a steady stream of relevant, live prospect conversations, and (4) setting up appointments, or handing off engaged leads, with their clients’ sales teams. SalesStaff develops and utilizes their clients’ premium content – like whitepapers, articles, etc. – to fuel a marketing automation process that uncovers potential buyers. This is not a new concept, and for many B2B marketing services companies, this is where the process stops. But what makes AllBound360 an innovative solution is the human component. With an industry-leading Inside Sales team, SalesStaff can not only generate leads, but they can further qualify opportunities and tee them up into a scheduled sales appointment for their clients.

Whether it's profiling a prospect based on their digital behavior on the web or exploring options with a prospect over the phone, SalesStaff is able to find, connect and engage a prospect faster. Simply put, AllBound360 is effective because it’s what today’s B2B buyer demands.

SalesStaff Vice President of Demand Generation, Ric Riddle, sums it up nicely. “The beauty of AllBound360 for our clients is that, by the time a prospect and our client’s salesperson get together, it’s almost as if they were expecting each other.” Riddle continues, “AllBound360 sets the stage for meaningful sales conversations between our clients and their prospects where each knows about the other in a way that makes the dialogue very engaging.”

About SalesStaff

SalesStaff is a premier provider of appointment setting and demand generation services for high-tech and business-to-business companies. For more information, visit or contact by phone 888-591-8022 Ext. 333. To schedule an interview with David Balzen or Ric Riddle, please contact 888-591-8022 or by email at info(at)salesstaff(dot)com.


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Garrett Hollander
since: 04/2011
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SalesStaff LLC
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