SpringBoard Launches Customer Activity Monitor Reporting Tool

SpringBoard Data Management announced today the launch of the SpringBoard Customer Activity Monitor reporting tool concurrent with the roll-out of the tool with the Canadian division of an international food CPG company.

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SpringBoard - Managing the data pool

SpringBoard - Managing the data pool

The solution will integrate data across all accounts and activities providing a one-stop location for evaluation and review of activities.

Mississauga, Ontario, Canada (PRWEB) June 19, 2014

Big Data, Business Intelligence, Reporting and Category and Space Management solution provider SpringBoard Data Management announces the roll-out of the Customer Activity Monitor with the Canadian division of an international food CPG company to provide the business with the SpringBoard Customer Activity Monitor (SpringBoard CAM) business reporting solution.

The organization has chosen the powerful and easy to use SpringBoard CAM platform as the solution for the company’s customer activity data collection and reporting needs. The solution will integrate data across all accounts and activities providing a one-stop location for evaluation and review of activities.

“We are pleased to have the opportunity to work with the organization on this important tool,” says Same Bruce of SpringBoard. “We had to understand their business need, the audience for reports as well as who would be inputting and working with the data. We had to develop the tool to manage all this data efficiently and provide clear reporting. There are great benefits to having the entire Canadian organization on this one easy-to-use platform. Also, with everyone looking at the data in the same way it enables cross-functional learning and discussion as well as the capability to easily compare apples to apples,” he added.

SpringBoard Data Management® works with data, whatever form it's in, and converts it to something useable – including insightful reports, planograms, presentations ready graphics, and spreadsheets. This can be a painful, mind-numbing task that sucks the life right out of most people... but not at SpringBoard; that is what SpringBoard does. SpringBoard has built intelligent systems and processes to streamline the job. It may sound crazy but it’s what those at SpringBoard love to do and are excellent at doing. When it comes to data, reporting and planograms let SpringBoard do the dirty work.

Founded in 2006, SpringBoard Data Management has a proven record of providing Consumer Packaged Goods (CPG) and Fast Moving Consumer Goods (FMCG) companies with timely, reliable and cost-effective solutions for their data and category management insight needs.

The international food company has universally recognized brands and is a Top 10 Canadian Food CPG company. The portfolio includes global power brands and local gems across six great categories (Cookies, Crackers, Gum, Chocolate, Cough and Candy), with three at the number one share spot and three at the number two share spot.

The global parent of this company is one of the world’s largest snacks companies, with global net revenues of $35 billion in 2013. They are the world’s preeminent maker of snacks, with leading market shares in every category in which they compete. (source: Euromonitor market share)

If you would like more information about this topic, please call Micheal Ostoforoff at 1-855-470-2563 x 106 or email him at micheal(at)springboarddm(dot)com.


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