San Francisco Creative Agency TheorySF Goes Public With Backblaze

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San Francisco brand agency TheorySF develops brand and demand generation campaign for Backblaze

San Francisco Branding and Demand Generation Firm TheorySF

We selected TheorySF based on their strong work in the tech category and their ability to give us a unique breakthrough platform during a historical moment for our company.

TheorySF today announced that after a competitive review, TheorySF was selected to develop a new brand campaign for the independent storage cloud leader, Backblaze.

Backblaze has been so successful as the independent storage cloud leader that it is going public on Nasdaq, November 11th.

“We selected TheorySF based on their strong work in the tech category and their ability to give us a unique breakthrough platform during a historical moment for our company. The result is a brand campaign we’re all very proud of and will represent us well as we continue our growth trajectory,” said Clay Cahoon, Creative Director, Backblaze.”

TheorySF’s campaign, “Blaze it” appeared in display advertising, video and a Time Square Domination on the day of the public offering.

“We’re thrilled that Backblaze selected TheorySF to support them on their biggest day ever. Going public is the dream of every tech startup. The fact that our creative and strategy work will represent them as they continue their explosive growth makes us very proud.” Said Russell Quinan, Co-Founder and Chief Strategy Officer.

“The tech category is filled with brands that rely on fear, uncertainty and doubt to sell their services. We believe that our targets are tired of being scared into relationships. As a result, we chose to take the Blaze It campaign into a more positive space that portrays the benefits of a relationship with Backblaze rather than the possible horrors of lost data.” Said Chip Sheean, Co-Founder and Chief Creative Officer of TheorySF.

About TheorySF:
TheorySF (http://www.theorysf.com) is a San Francisco-based strategy and creative marketing agency that helps clients rapidly evolve their brands and demand generation programs to achieve disruption, lasting brand love and positive ROI. The firm deploys deep expertise across strategy, creative, media, social and interactivity. TheorySF’s clients include Airbase, Avast, HMA!, Holonis, NetGear, Riverbed Technologies, Sage Software, Cannabis Club Systems, Forevercar.com, Usurance, Stanford, Qapital and SF Museum of Modern Art.

About Backblaze: Backblaze makes it astonishingly easy to store, use, and protect data. The Backblaze Storage Cloud provides a foundation for businesses, developers, IT professionals, and individuals to store, back up and archive data, host content, manage media, build their applications, and more. With nearly two exabytes of data storage under management, the company currently works with close to 500,000 customers in over 175 countries. Founded in 2007, the company is based in San Mateo, CA. For more information, please go to http://www.backblaze.com.

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Russell Quinan
TheorySF
+1 4152358111
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