SAPPORO Launches “Take a Legendary Journey” SUMMER SWEEPSTAKES

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One Lucky Consumer to Win a Grand Prize Trip of a Lifetime to Tokyo - 12 Weekly Prizes of Branded HD Activity Cameras to be Given Away

Japan's Oldest Beer

“The winner of this trip will travel to Japan and be immersed in local atmosphere, and culture that defines Tokyo. It is an appropriately legendary journey for a legendary biru.”

Sapporo, the #1 selling Asian beer in the U.S. and Japan’s oldest beer brand (, is launching its “Take a Legendary Journey” sweepstakes today. The annual summer sweepstakes is open through August 27. The grand prize winner will win a trip for two to Tokyo. This prize package for two includes round trip economy air fare, accommodations for an 8 day/7 night trip and $2,400 to use for ground transportation and spending and a branded HD Activity Camera. The winner will be announced at the end of August. Sapporo will also award 12 weekly prizes of branded HD Activity Cameras. Winners will be selected randomly and contacted by phone and/or e-mail. All winners will be announced on Sapporo’s Facebook page. Terms and conditions governing the sweepstakes are set forth in the Official Rules, located on Sapporo’s Facebook page.

The sweepstakes is open only to legal residents of the 50 United States and the District of Columbia who are 21 years of age or older. U.S. residents can enter the sweepstakes each day by visiting and clicking on the sweepstakes tab. They will then be prompted to enter their contact information. The grand prize winner can document their trip to Tokyo with their HD camera and post pictures to Sapporo’s Facebook page.

“This year’s summer sweepstakes is the largest we have ever offered,” said Tsukasa “Louis” Orui, President of Sapporo U.S.A. “The winner of this trip will travel to Japan and be immersed in local atmosphere, and culture that defines Tokyo. It is an appropriately legendary journey for a legendary biru.”

The annual sweepstakes continually grows in popularity and in 2013 Sapporo received more than 120,000 entries. To help spread the word about the sweepstakes, Sapporo has sent point of sale (POS) items including posters, coasters and table tent cards to select establishments that serve Sapporo beer. Banner ads will also be running on partner sites including Hulu, Thrillist and UrbanDaddy. Sapporo also just launched its first U.S. TV commercial, “Legendary Biru: After Dark.” The commercial fuses traditional Japanese iconography with a modern, cosmopolitan sensibility.

About the “Legendary Journey” Summer Sweepstakes.
No purchase necessary to enter or win. Must be a U.S. resident 21 years of age or over at the time of entry. The sweepstakes begins 6/4/2014 at 8:00 A.M. PST and ends 8/27/2014 at 11:59:59 P.M. PST. ADDITIONAL RULES & RESTRICTIONS APPLY. Visit Sapporo’s Facebook page for Official Rules.

About Sapporo U.S.A., Inc.
Founded in 1876, Sapporo ( is Japan’s oldest beer brand and the #1 selling Asian beer in the United States. Sapporo lagers have been enjoyed for almost half a century in America, with three varieties – Sapporo Premium, Sapporo Reserve, and Sapporo Premium Light – now available nationwide. Sapporo U.S.A., Inc. was established in 1984 to oversee U.S. distribution, sales and marketing for the brand. Sapporo beers are made from only the finest natural ingredients. The combination of select barley and hops with an extreme attention to quality give Sapporo beers their crisp taste, refreshing flavor, and mild, refined bitterness. Sapporo’s uniquely shaped silver can represents the distinctive style and flavor one can enjoy from Japan’s most iconic beer.

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Sara Gorelick

Eric Katzman