Country Music Star Sara Evans Partners with Leese-Fitch Wines

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California’s award-winning wine brand, Leese-Fitch, has partnered with multi-platinum recording artist and country music star Sara Evans to create a dynamic and dream-fulfilling 2015 consumer promotion that will feature a VIP Concert Meet & Greet Prize.

Leese-Fitch Wines has partnered with Country Music Star Sara Evans

Leese-Fitch Wines has partnered with Country Music Star Sara Evans

Country music star Sara Evans has partnered with Leese-Fitch wines to create the ultimate ‘bucket list’ experience for a winning fan to meet and see Sara perform live at Stagecoach 2015!

(Sonoma, CALIF) – California’s award-winning wine brand, Leese-Fitch, has partnered with multi-platinum recording artist and country music star Sara Evans to create a dynamic and dream-fulfilling 2015 consumer promotion.

With a focus upon the prize of an April 2015 VIP Concert Meet & Greet at Stagecoach, California’s Country Music Festival, one lucky Leese-Fitch wine-loving consumer will win a grand-prize package that includes a once-in-a-lifetime opportunity to meet Sara Evans, as well as tickets to the multi-day, multi-stage live country music event.

“Leese-Fitch wines are elegant, approachable and modern wines, crafted with respect to the historic California winemaking tradition,” said August Sebastiani, President of The Other Guys. “Country music has established its own tradition as well, with California’s annual Stagecoach Festival. We are thrilled that country music star Sara Evans has partnered with Leese-Fitch to create the ultimate ‘bucket list’ experience for a winning fan to meet and see Sara perform live at Stagecoach 2015!”

“A few years ago, I discovered the Leese-Fitch Cabernet Sauvignon and immediately adored the ZORK closure since it doesn’t require a corkscrew. From the first taste, I fell in love and it has become my favorite ‘go to’ red wine,” said Sara Evans. “I always keep it stocked on my tour bus, as well as at home to enjoy when I relax on the back porch with my husband.”

The Sara Evans / Leese-Fitch program, which officially launches January 1, 2015, will reach consumers through a national promotional program that will include layers of wine, lifestyle and entertainment marketing support such as print advertising; digital media; online radio promotion; and a comprehensive, targeted social media push. On-premise and off-premise trade materials will include tasting cards, case cards, shelf talkers, bottle neckers and pop-up displays.

Leese-Fitch was a 2014 Growth Brand Award winner. Firm in the present, with a nod to the rich tradition of the past, the Leese-Fitch portfolio of California wines includes Sauvignon Blanc, Chardonnay, Pinot Noir, Merlot, Zinfandel and Cabernet Sauvignon.

The Other Guys – Laid-Back Guys, Stand-Out Wines – is a family-owned wine company based in Sonoma, California. August Sebastiani, who leads The Other Guys, is a member of the Sebastiani Family that has been making wine in Sonoma for more than 115 years. The Other Guys portfolio of California wines includes evolving brands such as Leese-Fitch, Pennywise, Plungerhead, Hey Mambo, Moobuzz, Gehricke and The White Knight. The wines from The Other Guys are everyday luxuries available nationally. For more information visit http://www.TOGWines.com, on Facebook at http://www.facebook.com/togwines or follow on Twitter @TheOtherGuys.

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Lisa Adams Walter
The Other Guys
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