Save the Children selects Direct Donor TV as direct-response media firm

Share Article

DDTV will manage all aspects of the charity’s television media planning, purchasing and operations.

News Image
“We look forward to working with everyone at Save the Children to bring our data-driven solutions to benefit their mission,” said Gretchen Littlefield, chief executive officer of Moore.

Direct Donor TV, a Moore company, is proud to announce it has been named the television media buying firm of record for Save the Children. DDTV will lead strategic media buying decisions to advance the charity’s mission to give children a healthy start in life, the opportunity to learn and protection from harm, every day and in times of crisis.

“We are honored to have been selected by Save the Children, a global organization that’s been serving children for 100 years,” said Janet Tonner, president of DDTV. “Our company places millions of commercials every year and understands how to power media to reach individuals who want to give to rewarding missions like Save the Children.”

“DDTV was an obvious choice for us,” said Gail Arcamore, senior director of acquisition and lead generation for Save the Children. “Seeing their successes with so many well-known nonprofits make us confident in their approach to response advertising.”

DDTV is the foremost media buying architect for leading brands in the nonprofit industry. Using a proprietary database that guides strategic media decisions, DDTV aligns client missions with target demographics. To optimize performance, DDTV works with clients to maximize results through operational efficiencies. Advanced cross-channel attribution analysis further quantifies purchasing performance.

“We look forward to working with everyone at Save the Children to bring our data-driven solutions to benefit their mission,” said Gretchen Littlefield, chief executive officer of Moore. “The team at DDTV measures performance data across many input factors including networks, channels, creative and online/offline engagement to help clients guide their decisions. This evaluation ensures clients are investing their media spend strategically, rather than guessing if placements are maximizing visibility and profitability.”

Learn more about DDTV at mooredmgroup.com.

About Save the Children
Save the Children believes every child deserves a future. Since our founding more than 100 years ago, we’ve changed the lives of more than 1 billion children. In the United States and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children — every day and in times of crisis — transforming their lives and the future we share. Follow us on Facebook, Instagram, Twitter and YouTube.

About Direct Donor TV
Direct Donor TV, a Moore company, is the leading media buying platform for nonprofits. Its proprietary database analysis results of more commercial placements than any other buyer dedicated to the nonprofit sector. The advanced attribution analysis provided by DDTV provides clients with the ability to use data to optimize investments across multiple response channels.

About Moore
Moore is a global leader in performance-driven marketing solutions focused on all facets of the consumer experience. Comprised of 33 companies with more than 2,500 employees, Moore is dedicated to helping clients fulfill their missions. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services and public relations to nonprofit, association, commercial and government clients, and is a key contributor to strengthening these sectors.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Meredith Resnick
1st Degree
202-549-0807
Email >