Scaled Agile Appoints Chief Marketing Officer
BOULDER, Colo. (PRWEB) November 29, 2018 -- Scaled Agile, Inc., provider of SAFe®, the world’s leading framework for enterprise agility, has named Michael Clarkin as its Chief Marketing Officer to oversee the development, planning, and execution of the company’s marketing strategy.
Clarkin will lead the marketing team and create strategies and tactics that communicate the value of SAFe and the Lean Enterprise to a global audience. “We have had tremendous success with SAFe, and Mike will provide additional leadership as Scaled Agile grows internationally,” said Chris James, President and Chief Operating Officer, Scaled Agile. “We’re thrilled to have Mike on board to expand our strategic marketing focus and approach, and empower partners and customers in driving successful enterprise agility transformations with SAFe.”
Prior to joining Scaled Agile, Clarkin was Global Vice President, Advanced Solutions at Sykes Enterprises, a customer engagement services provider to companies in the electronics, IoT, software, telecommunications, and banking sectors. He led new product and service development, integrated multichannel marketing, and designed strategies for growth markets such as China and Brazil. During his tenure, the company grew from $500M to more than $1.5B.
Earlier in his career, Clarkin led numerous practices at Hewlett-Packard (HP) in marketing, sales, strategy, and general management within the Semiconductor Products Group. After several years at HP’s Silicon Valley offices, he took on international assignments in Germany, Malaysia, and in Hong Kong, where he built a marketing operation from scratch that doubled regional revenue over three years.
“We have a fantastic opportunity to accelerate the growth at Scaled Agile,” said Clarkin. “I’m excited about creating and delivering the products and information that enable our customers to be successful with SAFe in their environments—no matter where they are in their Lean-Agile journey.”
Clarkin has an MS in electrical engineering from the University of California at Santa Barbara, and a BA in engineering and math from Dartmouth College.
About Scaled Agile, Inc.:
Scaled Agile, Inc., is the provider of SAFe®, the world’s leading framework for enterprise agility. Through learning and certification, a global partner network, and a growing community of over 300,000 trained professionals, Scaled Agile helps enterprises build better systems, increase employee engagement, and improve business outcomes. Scaled Agile is a contributing member of the Pledge 1% corporate philanthropy and community service movement. Learn about Scaled Agile and SAFe at scaledagile.com and scaledagileframework.com.
Regina Cleveland, Scaled Agile, Inc., http://www.scaledagile.com, +1 303-817-6632, [email protected]
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