Schaaf-PartnerCentric Launches Brand Influencer Service REACH

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REACH provides customized outreach and guaranteed placement on influencer websites and social outlets, allowing web retailers to expand beyond performance marketing through Relationships, Exposure, Advocacy, Connection, and Hype.

REACH
"Merchants will benefit not only from targeted exposure, but they can also establish valuable, long-term marketing relationships with true brand enthusiasts."

Schaaf-PartnerCentric, a US-based affiliate marketing agency, announced this week the launch of brand influencer outreach service REACH. This new service, one of four offered by the agency, provides web retailers with placements on influencer websites, blogs or social media profiles.

The traditional performance marketing model rewards influencers for sale conversions, but REACH shifts that model to compensate based on the ability to engage with consumers, and ultimately influence their behavior online. Rather than rewarding influencers for the conversion of a sale, REACH tracks and reports engagement metrics like the number of shares or comments for each placement.

"We wanted to offer a service that would facilitate stronger brand engagement and provide merchants with guaranteed placement on popular influencer websites or social media profiles," says Stephanie Harris, CEO of Schaaf-PartnerCentric. "Merchants will benefit not only from targeted exposure, but they can also establish valuable, long-term marketing relationships with true brand enthusiasts," she adds.

REACH can be embraced by any web retailer, not just Schaaf-PartnerCentric clients. Since the agency already maintains a curated list of bloggers and influencers interested in participating, REACH has hit the ground running. Services for affiliate program management and REACH are not mutually exclusive. Clients of the agency can utilize both independently, or together at the same time, allowing for coverage of performance and influencer marketing from one provider.

REACH can help web retailers:

  • Maximize brand exposure.
  • Build hype and exposure for new product launches.
  • Roll out targeted giveaways and contests to unique audiences.
  • Build a brand ambassador program with a troop of bloggers at the ready.
  • Open the door for long-term relationships with bloggers and influencers.
  • Increase a brand's community awareness and engagement.
  • Build brand authority with original content.

About Schaaf-PartnerCentric
Schaaf-PartnerCentric offers the highest level of service for affiliate program management and consumer engagement. Their deep expertise provides the knowledge, insight, and resources to effectively manage affiliate programs and build brands online. For more information on REACH or other Schaaf-PartnerCentric services visit http://www.schaafpc.com.

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Jessica Griffin
@schaafpc
since: 07/2008
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