(PRWEB) January 14, 2014
Scoreoid’s new real-time marketing platform, Scoreoid Live, allows game, e-commerce and app developers to cater to users through advanced, personalized targeting; thus engaging users during their experience. Its novel and unique; the first and only of its kind. Realtime, responsive user interaction revamps user experience, retention and sales. It adjusts the application experience to be more cohesive, dynamic, and responsive.
“Scoreoid is all about interacting with your users in real-time, it’s about engaging your users on the fly without app store or code updates at the most important moment in your application,” Almog Koren, CEO and Co-Founder, explains.
Scoreoid Live nurtures a cohesive and friendly dynamic between users and developers. Users enjoy personalized time-limited offers, targeted promotions and rewards, improving their user experience and motivating continued uses. Targeting and personalizing the application experience in real-time leads to increased sales. Naturally, users are more likely to purchase items they need if offered at the moment they need them. Users who’d like to provide feedback on the applications performance or request new features can take advantage of the built in feedback feature.
Furnishing real time announcements, tips, recommendations and messages notify users at critical moments in the app. In-app recommendations assist the users by providing a better in app experience tailored to the user; anticipating their needs and responding quickly and dynamically. By first increasing user satisfaction, you can boost retention and lifetime value.
It’s easy for users to pick up the in-app items they need without visiting the store; items are offered in real-time, so they can use them now, when they’re most needed. This is highly convenient for the user, resulting in increased sales and monetization. A user stumped by a strategy game, in need of a red or blue piece to complete the puzzle but out of earned points, can receive a targeted, real-time offer for a discount on three red pieces.
Tom Eastman – President from Trinket Studios – had the following to say, “Scoreoid Live would greatly expand our toolset for interacting with our growing community of players: by targeting hints and help for players without launching a new game version and streamlined in-app communication with players. For these reasons and the many more possibilities supported, we’re excited about how Scoreoid Live could change the developer / game / player ecosystem that is the heart of our business.”
The app itself can be also personalized, targeting specific segments of users to enhance their experience. Scoreoid Live can be integrated in less than 15 minutes. With Scoreoid Live, users can feel for the first time that their app needs and preferences are synchronized with the realtime responses they receive.
The Scoreoid team plans to offer Scoreoid Live real-time engine not just to mobile apps and games but e-commerce and other online solutions that can benefit from real-time user interactions.