Scottsdale Social Media Agency the spr agency Releases Its Tips for Effective Video Marketing for Real Estate Professionals
SCOTTSDALE, Ariz. (PRWEB) March 13, 2019 -- Scottsdale-based the spr agency, an award-winning social media and public relations agency, has released its tips for effective video marketing for real estate professionals.
With video quickly becoming the go-to marketing tool for most businesses and social media platforms prioritizing video over static posts, Ranking Arizona’s No. 1 PR Agency for 2017 is offering an inside look at what moves the needle move for real estate marketers.
Video Disrupts While It Engages
Video - especially live video - can be linear, allowing more people to broadcast without worrying about slick production or video editing.
“Social video today allows real estate professionals an opportunity to dive in and engage buyers right away,” said Al Stevens, president of the spr agency. “Watching what engages viewers is the best testing ground there is today. Getting instant feedback teaches you to create content that improves each time you hit the record button.”
Using the Right Tools
Tools are just that - tools. The Scottsdale agency believes that creating video content can always be enhanced by better production but worrying more about the latest camera instead of content can be detrimental.
“Producing great content should always take priority over a slick video,” said Christy Stevens, vice president of the spr agency. “Focusing on video content that answers questions and points out differentiators is more important to the video’s viewer - and your buyer.”
Choosing the Right Channels and Video Format
Understanding which social media channels engage best with the buyers a real estate marketing professional is trying to reach is key.
“There’s a lot of ground to cover when creating an effective video marketing strategy,” Al Stevens said. “Facebook and YouTube are, without a doubt, two of the most popular video platforms out there but they’re not alone. And understanding how to create content that suits the channel, rather than the other way around, is tremendously important.”
The social media marketing agency, which was also named Ranking Arizona’s No. 1 Best Workplace Culture: Advertising/Marketing Agency in 2019, offers more video tips for real estate marketing professionals in its latest blog post.
For more information about the spr agency, please visit https://thespragency.com/ or call (480) 648-1770.
About the spr agency
Based in Scottsdale, Arizona, the spr agency provides full-service business marketing, public relations, digital marketing and social media services to a host of successful companies throughout the United States. Currently, the company works with clients in Arizona, California, Colorado, Florida, Georgia, Illinois, North Carolina, South Carolina and Texas. In 2019, the spr agency was named No. 1 Best Workplace Culture: Advertising/Marketing Agency by Ranking Arizona. The agency was also named Ranking Arizona’s No. 1 Public Relations Agency in 2017. For more information about the spr agency, please visit https://thespragency.com/.
Al Stevens, the spr agency, https://thespragency.com, 480-648-1770, [email protected]
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