Scottsdale Social Media Agency the spr agency Releases Its Top 4 Social Media Mistakes Businesses Make
SCOTTSDALE, Ariz. (PRWEB) April 29, 2019 -- With millions of dollars spent each year by businesses to promote and gain market share on social media, Scottsdale-based the spr agency, an award-winning social media and public relations agency, has released its top 4 commonly made social media mistakes.
According to Al Stevens, president and founder of the spr agency, many businesses fall into all-too-familiar traps when trying to leverage social media to their advantage.
Posting Content That the Owner Likes
In order for any business’ social media to perform well, it needs to be engaging. Engaging posts get results and better engagement comes from creating content that’s appealing to everyone.
“It’s important to remember that your favorite photo or product might not be your customers’ favorite,” Al Stevens said.
Forgetting to A/B Test Posts
Posting content is not enough. Posting the best performing content that you can create is the answer.
“The only way to determine what works best is to A/B test social media posts,” said Christy Stevens, vice president of the spr agency.
Not Listening to Complaints
Many businesses shy away from reading negative reviews and complaints about their company. Doing so can have its own negative effects.
“Complaints are your market research,” Al Stevens said. “Not only are you learning about how your company’s performance stacks up to your customers’ expectations, you’re also gaining insight into what products and services they want to see you produce.”
Depending on Only One Lead Source
Focusing too heavily on one lead source can have a disastrous effect on your lead generation if something happens to impact that lead source.
“Outages occur on the Internet and social media sites can shutter if they aren’t successful,” Christy Stevens said. “You need to do more than rely on those sites to feed your business with new customer leads; you need to collect and own your leads for future use in remarketing.”
Earlier this year, the award-winning social media and public relations agency released its top 5 tips for succeeding on Instagram in 2019.
For more information about the spr agency, please visit https://thespragency.com/ or call (480) 648-1770.
About the spr agency
Based in Scottsdale, Arizona, the spr agency provides full-service business marketing, public relations, digital marketing and social media services to a host of successful companies throughout the United States. Currently, the company works with clients in Arizona, California, Colorado, Florida, Georgia, Illinois, North Carolina, South Carolina and Texas. In 2019, the spr agency was named No. 1 Best Workplace Culture: Advertising/Marketing Agency by Ranking Arizona. The agency was also named Ranking Arizona’s No. 1 Public Relations Agency in 2017. For more information about the spr agency, please visit https://thespragency.com/.
Al Stevens, the spr agency, https://thespragency.com, 480-648-1770, [email protected]
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