How to Prevent Personal Information from Affecting a Business’s Online Image

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JW Maxx Solutions highlights tips for people to keep their online images from affecting their business.

Scottsdale online reputation management firm JW Maxx Solutions knows that these days it is very important to protect the online reputations of businesses. If a business is attacked online, or even if they do not have enough traffic, having good online content management strategies and protection against negativity online will help keep their reputations positive. Additionally, having a positive online reputation will help the business flourish by letting new people know about their products and services, and getting the word out shows the company to be trustworthy and professional. However, what many people do not know is that their personal activity online can actually damage their brand or business as well.

“You are the face of your company,” says JW Maxx solutions CEO and reputation expert Walter Halicki, “Anything that you put out in your name is going to be reflected back onto the company.”

With the immediacy of the internet, public appearance and private life are no longer separate entities. Anything that an individual does or says, especially when they are doing so on the internet, will spread and can become associated with the company as well as the individual. This means that even information that is posted on private social profiles or is posted in vague forums deep in the internet can resurface and harm the professional life and career of the person who posted it.

JW Maxx Solutions reminds all professionals that the success of their business depends in many ways on the cleanliness of their online image. If when someone searches their name and they have positive feedback, clear information, and engaging profiles in the results, people are going to be more willing to do business with them. However, if what comes up is thoughtless remarks, unflattering photos, and claims about inappropriate conduct, no one is going to want to do business with them.

For all individuals who own or manage a business, the Scottsdale reputation management experts say that they should treat their own name as part of their brand, and should protect it just like they would their business. They should be guarded about what they say and post online, and should be actively keeping an eye on what appears when they are searched for. The reputation experts at JW Maxx Solutions know that this will help them keep their image clean and their business protected.

JW Maxx Solutions is a part of a fine family of companies including Reputation Maxx in Phoenix, and Enterate Ahora and Prensa Ahora in Mexico. For more information about these and the many other services that JW Maxx Solutions provides, visit

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