Top Online Mistakes Companies Make Revealed by Internet Reputation Management Experts

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The online reputation management experts at JW Maxx Solutions discuss tips and strategies for how many businesses can correct their online misconduct.

These days, companies and individuals alike need to have a presence online. Without one, it is nearly impossible for potential clients, employers, or partners to find them and increase their opportunities for business and growth.

“If your business does not have a stake in the online world, most people will not even know that it exists,” says JW Maxx Solution founder Walter Halicki.

Businesses who want to increase their traffic by establishing themselves online have a variety of options and tools available to them. However, there is more to creating a positive online presence than having tools. Companies also need to know how to use those tools correctly. To help companies and individuals alike recognize where they need help in their online strategy, JW Maxx Solutions provides these common mistakes that people make when they are trying to build their online reputation.

1.    Being unaware of the audience: Companies who are trying to establish themselves online have a variety of ways to get in touch with their client base. The danger for a business is communicating inappropriately for the audience that it is targeting. If, for example, a business that is marketed toward teens puts out content that is overly complex, or if the reverse is true and they put out content that is juvenile for their adult clients, it will confuse and upset their client base. It is important for business to know their client base and act accordingly.

2.    Being unprofessional: When communicating with clients online through tools like email, social sites, or forums, it is important to remain professional. The Internet too often puts people in a casual mindset and makes them feel like there is no accountability for how they conduct themselves, but that is simply not the case. Even online, professionals must always conduct themselves as they would if they were interacting with clients in person.

3.    Doing it all alone: It is important that companies and individuals take a proactive approach to their online presence. However, it is not always possible to do it all alone. When companies have to conduct their own business, the added strain of properly maintaining an online presence may be too much, and focusing on all of it at once can make their business suffer.

When companies make these mistakes, it is often time for them to look for outside help in creating and maintain a positive images, and seeking the help of a reputation management firm is often the best option. JW Maxx Solutions is one of the leading reputation management firms in the industry with years of experience, and an A accreditation form the BBB. It has a number of tools that it can help individuals and businesses alike with their online presence. For more information visit

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