Bohemia, NY (PRWEB) August 07, 2013
On August 7, Bruce Graham, owner of Long Island printing company, East End Screen Printing, remarks on an article on Fox News that details the new charity event being held at New York City’s famous Dominique Ansel Bakery where customers can buy a custom t-shirt to support a local charity.
According to an article published on Fox News, the Dominique Ansel Bakery in New York City is offering a limited edition T-shirt to benefit New Yorkers in need. All proceeds from the $20 t-shirt will go to the Food Bank for New York City. Each shirt bought will provide 50 meals to a New Yorker in need.
Bruce Graham, owner of Long Island printing company, East End Screen Printing says, “T-shirts are a great way to spread awareness about products, companies, and charities. A t-shirt is a form of expression for people and this person also becomes a walking billboard for whatever they are supporting.”
The big draw to the popular eatery is its signature product, the “cronut.” The cronut is basically croissant dough fried like a donut. The bakery is extremely popular with around 200 people waiting in line each morning for their daily cronut.
The article says the shirt reads: “Crolanthropy – Making the world better, one Cronut at a time.” However, the t-shirt will only be on sale for two weeks. Any customer that wears a shirt to the bakery through September will be allowed to purchase up to four cronuts instead of the standard, two-cronut limit.
“By selling these shirts, and starting a giveaway based on the shirts for an entire month, this bakery can ensure that it will gain more than a few new customers,” Graham says. “There is no doubt that people who purchase the shirts will be asked about them, therefore spreading the word, promoting the brand even further. It also helps raise awareness for a good cause. It’s great to see this bakery using its popularity to help people in need.”
The idea was sparked by Food Bank’s national hunger awareness month in September and the fact that it’s a great way to market their already popular pastries all for a good cause. The company expects to sell at least 200 shirts generating $4,000 in charitable donation according to the article.
Owned and operated for over 10 years, East End Screen Printing is your number one choice for custom printed and embroidered apparel. We work with sports teams, schools, and small business, but we are also prepared to accommodate larger orders. We offer the most cutting edge artwork from our own in house art department to the latest in print technology and decorating. Whether it's one or 10,000 shirts, we've got all your Long Island screen printing needs covered.