"The brand needed new creative content with major, reputable sports talent to extend its leadership position in the category,” said Ken Kerry, Co-founder of Script to Screen. “We were able to create two new and powerful commercials that achieved this important goal in only a few weeks."
LOS ANGELES (PRWEB) September 16, 2019
Script to Screen, a performance-driven marketing agency with 30 years of experience transforming products and services, such as Bare Minerals, Shark Rotator, Gwynnie Bee, and Nutrisystem, into bestselling brands, has launched several :60 commercials for Nugenix Total-T, a successful, natural testosterone booster for men over 40, featuring noted sports figures discussing the merits of the product.
Last year, Script to Screen was charged with new creative for the Nugenix brand and increasing customer activation with the support of Frank Thomas, the former American League first baseman and designated hitter, Doug Flutie, the former star quarterback in the National Football League and current sports broadcaster and Andy Van Slyke, the former American League All-Star centerfielder.
The strategy was to demonstrate the “man-boosting” power of Nugenix Total-T by using the personal endorsement of popular and credible athletes over 40, in order to capture a larger user population.
“Nugenix’s parent company, Adaptive Health, was running successful spots for the product, but the brand needed new creative content with major, reputable sports talent to extend its leadership position in the category,” said Ken Kerry, Co-founder and Executive Creative/Strategy Director of Script to Screen. “We were able to create two new and powerful commercials that achieved this important goal in only a few weeks, working alongside Adaptive Health’s CMO, Mike Amburgey, and his unparalleled expertise in this category.”
The ad offers a sample bottle of Nugenix to anyone who texts their interest to a dedicated phone number.
About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for direct-to-consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as Keurig, Bare Escentuals, Nugenix, Blink, Hoover, Beachbody, Bose, Comcast, Conair, Esteé Lauder, Guthy-Renker, Wahl, LifeLock, L’Oréal, Nescafé, Nutrisystem, philosophy, Omaha Steaks, SharkNinja, Tria Beauty, AAA, Pfizer are among the major companies that have turned to Script to Screen for creative strategy, messaging and production in all channels both offline and online of their DRTV campaigns.
For more information about Script to Screen, visit http://www.scripttoscreen.com
About Adaptive Health, LLC
Adaptive Health, LLC, is a leader in science-based product development with a full portfolio of scientifically formulated nutritional health brands, including Nugenix®, Instaflex®, Peptiva®, Lumiday®, Dr. Sinatra®, Dr. Williams™, Dr. Whitaker®, Sleep Answer®, and Trilane®. Adaptive Health products are sold in many major retailers across North America and internationally, as well as via its innovative direct-to-consumer ecommerce platform. For more information, please visit http://www.AdaptiveHealth.com .