Our early sale was a huge success as it gave customers an incentive to purchase early on before the late holiday and also served to minimize any potential bottlenecks in fulfillment.
San Clemente, CA (PRWEB) November 21, 2013
During a typical year, customers visiting the medical scrubs and lab coats brand website medelita.com can generally expect all professional lab coats and performance scrubs to be on sale during the last two weeks of November. This annual sale happens only once each year, and the dramatic increases in orders each year underscore the event’s popularity among doctors and clinicians seeking a better fit at a discount. Last year the company witnessed almost a 50% increase in total orders generated during the annual sale, and the projections for this year are even higher as more clinicians choose to order online at medelita.com for both convenience and quality.
This year customers will be able to receive at least the standard offer of 20% off all Medelita brand products and a curated selection of new leather physician bags and medical clogs sold at medelita.com. The sale will begin Thanksgiving morning on November 28th and will extend all the way through to December 6th, marking this the longest sale period in the company’s history. The company hopes to make up for the late start to the holiday sale this year, as Thanksgiving falls on the last week of the month in 2013, and has already seen success through an early November 3-day sale on lab coats. Director of E-commerce, Dan Stepchew explains, “We started out a little nervous considering that a late sale might really tie things up in our embroidery studio, where we apply custom logo artwork and text to over two-thirds of our orders.” Rather than risk any long delays in processing these orders, the company decided to spread the effects of the sale over a longer, 5-week period beginning on November 12th. Stepchew continued, “Our early sale was a huge success as it gave customers an incentive to purchase early on before the late holiday and also served to minimize any potential bottlenecks in fulfillment.”
The company is also spreading out orders by promoting one-week sales on key physician accessories before the annual sale begins, and reaching out to the membership at several key professional medical organizations to offer an early-bird discount. The annual 20% off sale officially begins at 12:00AM EST the morning of November 28 and is anticipated to end at 12:00AM PST the morning of December 7th.
Medelita is redefining the way healthcare professionals present themselves at work. Combining innovative, certified, performance fabric technology with sophisticated designs and hand-tailored workmanship, Medelita offers the most refined, comfortable and functional gender specific lab coats and physician scrubs available. Exquisite detailing and traditional sizing ensure flattering shaping, an unsurpassed professional appearance and a vastly improved fit. Quality is so exceptional, the company provides a One Year Guarantee – which is unmatched by any other medical apparel manufacturer in the industry. For more information, visit the Medelita website at http://www.medelita.com or call 877.987.7979.
1046 Calle Recodo, Suite D
San Clemente, CA 92673