Seasoned St. Louis Jeweler Launches Innovative Space/Concept

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The Diamond Bar, Town and Country’s newest jewelry store, offers carats with cocktails.

"Our emphasis is on education and customization; our goal is to create an environment that is luxurious, yet laid back.”

The Diamond Bar, St. Louis’ first luxury jewelry shop with a fully stocked bar, opens its doors Tuesday, May 14 at 10 a.m. at 13360 Clayton Road in Town and Country. A grand opening celebration will take place on Sunday, June 2 from 11 a.m. - 5 p.m., and is open to the public and press.

The Diamond Bar features 906 square feet of showroom space and a patio, allowing customers to peruse and learn about a wide variety of unique pieces (many handcrafted), while enjoying an alcoholic beverage of their choice. All of the store’s engagement rings, wedding bands, and one-of-a-kind pieces will be made in the United States.

“We are creating a space that bridges the gap between the traditional and online jewelry store,” said Founder and expert craftsman, Chris Phillips. “The Diamond Bar offers a place where people can browse in a relaxed atmosphere and truly be informed about their purchases. Our emphasis is on education and customization; our goal is to create an environment that is luxurious, yet laid back.”

Phillips, a lifelong jeweler who handcrafts and designs many pieces himself and spent almost two decades in the jewelry business before conceiving The Diamond Bar, plans to host regular events for customers and prospects—from rose gold and rosé girls’ nights to bourbon tastings for men who may be getting ready to pop the question.

The Grand Opening will feature live music, Scout and Cellar and bourbon tastings, a dessert bar, kids’ activities, and an opportunity to view the showroom where attendees can shop from an extensive collection of diamonds, gems, and one-of-a-kind pieces. Each piece is entirely customizable.

“Transparency for the consumer is one of our biggest differentiators,” said Phillips. “The bar adds to the no-pressure atmosphere and creates an intimate ambiance you won’t find in other jewelry shops. Our “bartenders” are expert jewelry professionals who can pour you a drink and answer any question you have. We get to know our customers—from their favorite cocktail garnish to the cut they prefer.”

About The Diamond Bar

Blending luxury, creativity, and customized craftsmanship, The Diamond Bar provides a revolutionary, intimate shopping experience for those looking to adorn themselves or those they love in decadence. A reaction to “big box” jewelry stores and overwhelming online experiences, The Diamond Bar emphasizes transparency and customer education in a laid-back atmosphere. Conceived by St. Louis entrepreneur and experienced jeweler, Chris Phillips, the shop offers a wide variety of unique pieces made in the U.S. Phillips is a highly trained craftsman, and a GIA Alumni. He brings almost two decades of industry experience to The Diamond Bar. For more information, please visit http://www.thediamondbarstl.com

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Allex Jesper
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