The internet has changed users' buying habits in a big way. We need to keep up.
Seattle, WA (PRWEB) December 12, 2014
In the newly posted article, “The Key Website Elements Of An Inbound Marketing Company,” Fannit.com guides business owners and marketing managers through the key website elements that help verify an internet marketing company’s capabilities.
In their article, they mention that “the internet has changed users’ buying habits in a big way. For instance, users do not rely on salespeople to send them information about products anymore, instead conducting their own research on the credibility of a company, the efficiency or quality of the products sold, and other such aspects.”
The article goes on to state that using an inbound marketing company can help relieve the marketing pressures that a business owner or marketing manager may feel as they juggle several hats within the company.
One of the ways they mention that marketing agencies can be assessed is by examining their website, stating that, “with the online environment growing larger by the second, having a website has become an absolute necessity if you want to be more visible to your audience and let potential customers find you. A good website should fit your company’s goals and objectives perfectly, featuring an attractive design that makes it easy for users to navigate and comprehend, whether they are familiarized with your industry’s general lexicon or not.”
They also show how to assess the resources page, and mention that the social profiles should all show the signs of good marketing.
Blogging is also listed as a key area of assessment and an important part of inbound marketing. Deciding whether a specific agency will help a business reach their target audience and convert visitors into paying customers becomes a matter of demonstrating whether or not they are blogging regularly. Publishing at least one blog post every couple of days reflects a dedication to keeping their own audience engaged, providing strong evidence that they can do the same for another company as well.
Business owners and marketing managers alike will benefit from the insight given in this article.
Fannit.com is a full service internet marketing agency that helps companies increase their online presence through engaging and well placed content. They service Seattle area and U.S. based companies with inbound marketing, content development, SEO, PPC, E-mail, Press Release, and Website Conversion Optimization.
2911 Hewitt Ave
Everett WA 98201