Secondary DNS Services from DNS Made Easy Proven to Prevent Significant Revenue Loss due to DNS Downtime

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DNS Made Easy offers secondary DNS services that ensure that businesses avoid revenue loss as a result of DNS downtime.

DNS Made Easy

DNS Made Easy

"DNS is critical to your business and downtime can have dramatic effects," Steven Job, Pesident of DNS Made Easy, said.

DNS Made Easy (, the leading provider of IP anycast DNS services, recently announced sales statistics that found a significant increase in the adoption of their Secondary DNS services. DNS Made Easy stated that secondary DNS services have grown by an additional 87% over the same period from the previous year.

The company surveyed their new clients who have just begun using their DNS Secondary Service, and was surprised to find that 3 out of 4 companies have chosen to use DNS Made Easy reactively in response to recent DNS outages. DNS Made Easy also discovered that most clients had suffered between 4 and 18 hours of downtime as a result of their primary DNS services malfunctioning. That is an astonishingly high number of businesses that are putting their productivity and, perhaps more importantly, their profits as well as brands at risk. This leads to lack of email communication and downed websites, consequences that can have a dire impact on businesses of any size. Users surveyed estimated that their average cost of downtime during these DNS outages resulted in millions of dollars lost in revenue per hour. This type of revenue loss is entirely unnecessary. Furthermore, many businesses try to make up for the error when it’s already too late. A reliable, secondary DNS service, such as DNS Made Easy, has proven to save companies the agony of losing hard earned revenue and the reputation of their brand.

The survey also showed that companies that suffered from DNS outages were relying on inferior products and features, such as free DNS offered by their registrars or low quality DNS services offered by webhosting companies. Oftentimes, companies that chose to use paid services failed do the research to verify the network of the company that offered DNS services. DNS Made Easy has a long history of offering highest uptime, reliability, and speed over all competing services, making it the best choice for productive and profitable companies.

Many of the companies who have chosen to use DNS Made Easy for secondary DNS have chosen to eventually move to DNS Made Easy’s managed services, where they are also able to take full advantage of the automatic DNS Failover Service and System Monitoring, further increasing the uptime of their website and other online services.

Service downtime and the millions of dollars in lost revenue are two things no business can afford, says Steven Job, president of DNS Made Easy. Thus, Job urges IT administrators to be proactive in preventing DNS downtime from ever happening. “This type of outage can be totally avoided by a company. That’s why it is crucial to have a secondary DNS system,” Job said.

Job added, "DNS is critical to your business and downtime can have dramatic effects. Beyond being an inconvenience, an unavailable server can mean lost customers, conversions, dollars and perhaps most importantly, lost confidence in your brand. Secondary DNS is a wide-reaching insurance policy that ensures your site is online all of the time and customers always have access to your business. Luckily, many of our customers realize the dangers and are now choosing DNS Made Easy for secondary DNS. This also shows how they have continued trust in our DNS solutions.”

Secondary DNS, a redundant name service for web domains, works by hosting fully functional copies of a website on separate networks to prevent downtime. This ensures that if a website’s primary server fails, DNS Made Easy can continue to resolve DNS queries.

For more information about DNS Made Easy and secondary DNS service, please visit

About DNS Made Easy:
DNS Made Easy is a subsidiary of Tiggee LLC, and is a world leader in providing global IP anycast enterprise DNS services. DNS Made Easy implemented the industry’s first triple independent anycast cloud architecture for maximum DNS speed and DNS redundancy. Originally launched in 2002, DNS Made Easy’s services have grown to manage hundreds of thousands of customer domains receiving well over 8.0 billion queries per day. Today, DNS Made Easy builds on a proud history of uptime and it the preferred DNS hosting choice for most major brands, especially companies that compare price and performance of enterprise IP anycast alternatives.

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