Seed Wine Kicks Off Inspiring Profile Series with Ultra-Endurance Cyclist Jay Petervary

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Ultra-endurance cyclist Jay Petervary tells Seed Wine his secret to keep riding forward

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Jay Petervary, Ultra-Endurance Cyclist

Whether it’s something you’re preparing for in life, or training for an event, you always ride forward.

As creators of a single-vineyard, boutique Malbec, the Seed Wine founders understand the need to take your own route in pursuit of a passion. In support of others following their own compass in unique ways, Seed Wine is launching a profile series of Impact Stories, featuring inspiring and outstanding individuals in a variety of fields.

Ultra-endurance cyclist Jay Petervary is the first such interview, and he’s set the bar pretty high. Jay shares his story of perseverance, passion, and endurance – constant themes for a high performance athlete and the driven entrepreneurs behind Seed Wine. As if racing upwards of 300 miles at a time wasn’t challenging enough, Jay does it as a self-supported, solo contestant.

Jay is perhaps best known for tackling the really tough courses, like the Iditarod and the Tour Divide, without any outside help. Amazingly, he’s won both competitions multiple times. When faced with particularly difficult circumstances, such as -50° temperatures, Jay explains how he digs deep and finds an inner strength to keep going.

“I think of myself as being challenged. Otherwise, I wouldn’t do it again. I try to take any negative situation and turn it into a positive,” he says. “I have a really easy saying, ‘ride forward.’ Whether it’s something you’re preparing for in life, or training for an event, you always ride forward.”

Learn more about Jay’s journey as an ultra-endurance cyclist and view high-resolution images at

About Seed Wine: Launched after a serendipitous sojourn to South America, Seed Wine is the brainchild of Dallas entrepreneurs Tony Hartl and Alex Chang. The boutique Malbec is harvested with the world’s best winemaking techniques: hand-picked grapes, ancient canal irrigation, and 43-year-old vines.

Together with business partners Thomas DelMundo and winemarker Giuseppe Franceschini, Tony and Alex have the audacious goal of making the best Malbec in the world. But they aren’t stopping there. Every time a bottle of Seed Wine is purchased, a child in Mendoza receives a new schoolbook. It’s the tangible way that Tony, Alex, Tom and Giuseppe are planting seeds for the future in Argentina. Learn more about the Seed Story at or watch their quick video at

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