Select Italy Introduces a Sparkling Partnership to Its Wine Roads: The Ferrari Experience

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Select Italy partners with Ferrari, the Italian world-class sparkling winemakers.

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Ferrari Perlé won the title of "World Champion Sparkling Wine Outside of Champagne" in 2014

The addition of the Ferrari Experience to our Wine Roads is something we are very excited about. The Lunelli family’s commitment to Italian quality and authenticity makes a perfect pairing for Select Italy travelers

Select Italy (, the web-based boutique travel company, is proud to present the latest addition to its Wine Roads of Italy portfolio, introducing a prestigious partnership with the famed Italian sparkling wine brand: Ferrari.

The Ferrari winery is located in Trento, the idyllic mountainous capital of the Trentino- Alto Adige region, and ran by the Lunelli family. The history of this establishment dates back to 1902, when Giulio Ferrari changed the history of sparkling wine by pioneering the very first Champagne-method wines using Chardonnay in Italy. When Giulio entrusted his winery to beloved friend Bruno Lunelli in 1952, the family became the guardian of this tradition of excellence.

Select Italy and Ferrari’s partnership consist of a vacation package, a food and wine tour, and an accommodation in one of the Lunelli family’s estates. The Ferrari Experience is an exclusive 9-day journey through the Lunelli family’s world of fine wine, art, and culture. The experience includes the cities of Venice, Trento, Assisi, and Terricciola. This Wine Road Experience begins in La Serenissima, with a stay at the 5-star Danieli and a private tasting at the Danieli Wine Suite. Venice is followed by Trento, the city where Ferrari was born and the treasured home of this first-class sparkling wine tradition. The stay in Trento includes a full-day immersion in the sparkling word of Ferrari: the tour & tasting at the winery is followed by a sumptuous lunch at the Michelin-starred Locanda Margon and a visit at the 15th century Villa Margon, historical accommodation of cardinals and priests at the time of the Council of Trento. The experience continues in Umbria, with a tour of the architectural masterpiece the Carapace cantina at Tenuta Castelbuono, and concludes in Tuscany at another Lunelli family estate, Casale Podernovo, a splendid complex of typical Tuscan 18th-century buildings.

In addition to the vacation package, Select Italy and Ferrari conceived two other services to experience the essence of this renowned sparkling wine and the hospitality of the Lunelli family: the Winery Visit & Gourmet Lunch at Cantine Ferrari, beginning with a one-hour private tour of the winery, followed by a three-hour five-course gourmet menu inspired by the family’s wines at Michelin-starred Locanda Margon, and finished with a visit to Villa Margon; and the stay at Casale Podernovo, the family upscale B&B in Terricciola (Tuscany).

“The addition of the Ferrari Experience to our Wine Roads is something we are very excited about,” says Martina Zuccarello, Director of Food and Wine Lifestyle Representation at Select Italy. “The Lunelli family’s commitment to Italian quality and authenticity makes a perfect pairing for Select Italy travelers. I am especially excited about the wide range of Italy that this Wine Road offers: from the canals of Venice to the Dolomites of Trento to the hills of Umbria and the countryside of Tuscany, clients will truly get a well-rounded Italian experience.”

For further information about Select Italy’s Wine Roads of Italy or to schedule an interview with Select Italy’s Food and Wine Specialist, Martina Zuccarello, send an e-mail to pr(at)selectitaly(dot)com.

About Select Italy
Select Italy® is The Ultimate Source for Travel to Italy® and offers a wide array of superior Italian travel products and services, including customized itineraries, state-of-the-art tours and packages, wedding/honeymoon trips, unique culinary classes, a complete pre-departure ticketing service for museums and musical events, private guided services, yacht charters, transportation, hotel reservations, villa bookings and more. Through a vast network of suppliers and cultural contacts, anything and everything you need for optimum travel to Italy is possible with Select Italy. Based in Chicago with an office in New York and Shanghai and support staff in Italy, the company has expanded its offerings and travel services to the Balkans with the launch of Select Croatia®.

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Andrea Guglielmino
Select Italy
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