Offers New Personalized Comparative Market Analysis Service

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Property sellers provided with detailed comps prior to placing their house for sale.

Pricing a home accurately prior to placing it on the market is an art as well as a science. Too high, and a seller will waste a good deal of time with a parade of would-be buyers that trek through the home for weeks on end without a single one putting in an offer. Eventually the home seller will get low-ballers that think they can negotiate their way into a far lower price due to it sitting on the market for so long. But if the seller prices their house too low, well, it will get snapped up in a heartbeat, leaving them scratching their head, thinking they could have made much more. now takes the guesswork out of accurately pricing a home by providing a detailed eighteen page comparative market analysis report, custom created by a listing specialist.

Created by the Vik Vad Team at Cantera Real Estate, has created an interface for users to input details and specifics about their home, as well as a self-search feature allowing users to gain a general idea of conditions and market prices in their zip code or neighborhood. This information is then passed along to a listing specialist on the Team, who begins crunching raw data available from sources such as MLS recent closed sales, tax records, inventory statistics, and homebuilders data to begin formulating the CMA. A customer may wish to have the agent come to the home for a more detailed look at the property, as well as a full listing presentation, with a question and answer session. This is an option that is available, though is not necessary to complete the complimentary report.

Within 24 hours of inputting the information about their home into the easy-to-use website, the listing specialist realtor prepares the report by first summarizing the features of the subject property. Number of bedrooms and bathrooms, square footage, features, upgrades, condition, lot size, and location are all taken into account, as well as market conditions at the time. Next, a series of 3 to 5 comparable properties are selected from other recent sales in the area that are most like the subject property itself. From here, number of days on the market, list price vs. sale price, and history reports of the comparable properties are examined. Next, price adjustments are made to these comps so that differences in features can be accounted for with precision. A full chart with pictures, adjustments, and breakdown of each listing is presented, along with a side-by-side comparison to the subject property. A map of the area is also provided to give additional visual analysis.

Finally, a range of suggested list prices is given, so that a clear number, or small range of potential ask prices is established. All of these items are packaged together into an easy to read PDF file, and emailed to the client. provides this service free of charge, regardless of whether a home seller decides to use the services of the Vik Vad Team, another broker, or places the house for sale without a broker. The information is a courtesy to anyone in the community contemplating making the important, and oftentimes stressful, decision of placing their home for sale.

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