It's the most wonderful time for Kerrison Toys - online.

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It's the most wonderful time of the year for toy retailers and Kerrison Toys are ready to take advantage by signing up with Seller Dynamics.

Kerrison Toys partner with Seller Dynamics for online growth

Kerrison Toys for great Toys

Seller Dynamics has brought us new ways to grow our profits.

With Christmas within wrapping distance, toy retailers have already started to prepare for an influx of orders between now and December 25th.

In light of the still-booming popularity of online shopping, Steve Kerrison, owner of long-established Norwich-based Kerrison Toys, has enlisted the help of marketplace management experts Seller Dynamics to make sure that his company will be giving Santa himself a run for his money when it comes to Christmas toy deliveries.

Alongside their successful online store, Seller Dynamics has listed Kerrison Toys on six of their key partner marketplaces, most notably Amazon, eBay, and Play.com. With an array of automated features designed to help retailers gain the top-ranked positions for their items without sacrificing profit margins, Seller Dynamics has now opened Kerrison Toys up to an international audience.

Alex Ogilvie, CEO of Seller Dynamics, was delighted to see Kerrison Toys’ enthusiastic entry to multichannel e-commerce in anticipation of the Christmas rush, and predicts that their new selling options will bring great success both home and away.

“No matter what country you’re based in, kids will always want the hottest toys. Whether this is a Transformer, the latest Lego set, or even a board game, there will always be a ‘must have’ list around Christmas time. Kerrison Toys went live with us in August which gives ample time for them to prepare their stock and refine their business strategy in time for the peak Christmas season,” Ogilvie says.

“By selling on Amazon in the UK, Spain, Germany, and France, Kerrison are really establishing a strong position across Europe before Christmas. By adding their entire inventory to the system, they can now target customers on all these marketplaces with no fear of overselling.”

Steve Kerrison agrees wholeheartedly: “Seller Dynamics has brought us new ways to expand our business and grow our profits whilst saving us time as well. It’s a fantastic new approach for us that’s already paying dividends. We’re really excited about the coming months, and are already working with the Seller Dynamics team to take full advantage of what’s going to be the biggest online Christmas ever for toys and games.”

Alex Ogilvie concludes, “the Xmas season isn’t just about toys and games, we expect to see online sales records tumble across a wide range of categories. The message to all retailers is clear – get the biggest possible share of your sector’s festive profits, by getting Seller Dynamics in to be your best ever little helper.”

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Richard Simpson

Alex Ogilvie
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