“Sending.io offers a truly unique monetization solution, that brings old, boring email marketing to the mobile gaming community in an very exciting way,” said Mark Zhang, co-founder and SVP of IGG.
PALO ALTO, Calif. (PRWEB) October 22, 2015
Sending.io announces the first email-centric monetization solution in the mobile app space. Over the last 18 months, Sending.io has leveraged the power of performance email marketing to help app developers engage and monetize users through email. Their current clients include high profile app and game companies, such as IGG, RockYou, and TextMe, as well as a number of indie developers.
Sending.io offers customized email-based loyalty rewards program for apps and games. Users sign up with their email in the app, and then receive daily rewards of virtual currency and other virtual goods just by participating in the program. Sending.io then monetizes those users through highly targeted and effective advertising units, delivered through email.
“Email as a monetization channel is non-existent in app monetization,” said Lee An, co-founder and CEO of Sending.io. “There are popular games with millions of downloads that never ask users for their email, and never build a relationship through that channel. Our solution helps app developers build a highly engaged email user database, and access a powerful new monetization channel outside their app.”
Sending.io email rewards programs are producing strong results, including, email click rates are over 50%, with fewer than 1% of users unsubscribe from the program. Users also actively engage with ads, with ad click rates over 20%. Overall, Sending.io delivers a 15% increase in user retention rate, and up to 3X increase in advertising revenue.
“Sending.io offers a truly unique monetization solution, that brings old, boring email marketing to the mobile gaming community in an very exciting way,” said Mark Zhang, co-founder and SVP of IGG. “We are thrilled with their ability to tap into monetization opportunities that wasn't available to mobile users before.”
By integrating with Sending.io, app owners now have the power to tap into advertising revenue generated from email marketing. Integrating with Sending.io is simple and straight forward. There is no sdk required, and the integration takes less than thirty minutes for most app developers.
Sending.io has 16 active clients with five more closing at the end of this quarter. Sending.io currently has 1.5 million users in its system, and plans to increase its user base to 50 million by 2016.
Sending.io, was founded in 2013, by current CEO Lee An and VP of Business Development Amy Monier, and is based in Palo Alto, Calif., as well as, operating a technical office of 15 employees in Shanghai, China. The Sending.io team has over 20 years combined experience in performance email marketing and online advertising. For more information on about Sending.io, visit sending.io or call 650-641-0184 or email amy(at)sending(dot)io.