Senior Care Franchise Right at Home Targets Expansion in Richmond, Looking to Meet with Qualified Prospective Franchisees Looking to Make a Difference in Their Community

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The in-home care franchise is looking to tap into unmet demand in Richmond.

Right at Home, the 700-plus location in-home care concept helping seniors and adults with disabilities live comfortably at home, is looking to expand in Richmond, Virginia. The opportunity gives local entrepreneurs a chance to make a difference in their communities and provide peace of mind to families needing care.

Right at Home employs professionally trained caregivers to provide care and assistance to seniors and adults with disabilities who wish to remain in the comfort and safety of their own home or current living arrangement. With over 28 years of experience providing essential care in more than 700 locations across seven countries, Right at Home has become one of the world’s largest in-home care franchises.
With persons aged 65 and over making up 13.2% of the population, Richmond is primed for Right at Home’s services. Additionally, the Greater Richmond area has several qualities that make it a great place to open a business, such as its high connectivity to other markets, a highly skilled and educated workforce, and dedicated economic development offices.

“Right at Home starts with our passionate franchise owners, and we’re excited to partner with the people of Richmond,” said Jennifer Chaney, Vice President of Franchise Development. “We are seeking passionate individuals who aren’t just looking for a business to make a living. Entrepreneurs should choose Right at Home to make a positive impact on their communities and the people for whom they provide care. Our mission is to improve the quality of life for everyone that we serve.”

Currently, Right at Home has two territories in the market, and three territories total within the state of Virginia. With its eyes on expansion in Richmond, the industry-leading in-home care concept is seeking franchise partners to provide its much-needed services within three territories in the market. Notably, of the 198,086 seniors aged 65 and above, only 78,118 have coverage from the existing territories in Richmond.

Right at Home is seeing an increased demand for quality in-home care services across the country as the baby boomer generation reaches its senior years. During 2020 and 2021, the franchise not only survived the height of the pandemic but came out of it stronger than ever– exceeding growth goals by 40%. And in 2022, Right at Home picked up even more momentum as it continued to bring its best-in-class in-home care services to families in new markets across the country. This year, Right at Home is looking forward to building on that growth, including in Richmond.

Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 700 franchise locations in the U.S. and six other countries. For more information on Right at Home, visit or read the Right at Home blog at

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Jasmine Lee
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