Sentiance Acquires BrandNewHealth, Strengthens Digital Engagement Offerings for Healthcare and Mobility Providers

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Acquisition Further Expands Sentiance’s Expertise In Enabling Healthcare and Mobility Companies to Drive Personalized and Digital Behavioral Change Programs

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Sentiance, the leading motion intelligence company, announced today that is has acquired BrandNewHealth, a fully scalable personalized digital coaching service that offers tailor-made programs for companies and organizations to provide workplace mobility, health promotion, population health improvement and chronic disease coaching. Founded in 2003, BrandNewHealth is a leader in cost-effective personalized mobile coaching, with a primary focus on helping companies improve the health, well-being and mobility of their employees and the communities they live in. The broader scope of the acquisition of BrandNewHealth bolsters Sentiance’s ability to deploy its motion intelligence platform to offer behavioral change programs in the healthcare, insurance and mobility industries. As part of the acquisition, BrandNewHealth’s Founder and Managing Director, Claudia Put, will be joining Sentiance as VP, Healthcare. Terms of the deal were not disclosed.

Sentiance’s motion intelligence platform turns Internet-of-Things (IoT) sensor data into rich insights about people’s behavior and real-time context. These insights enable healthcare and mobility companies to create more personalized experiences and treatments for their patients and to easily adapt to their behaviors in real-time. Some of the largest healthcare and mobility companies in the world are already working with Sentiance in a broad range of applications from health coaching, to smart adherence programs, gait analysis, usage based insurance offerings and smart mobility and driving behavior programs.

“It’s all about the people and improving their life. We’re thrilled to welcome BrandNewHealth to the Sentiance family and leverage their behavior change expertise to help healthcare and mobility companies develop innovative and personalized programs through the use of Sentiance’s technology,” said Toon Vanparys, CEO of Sentiance. “Not only are they experts in behavior change techniques, they have a proven track record of applying these techniques in attractive interactive tools and persuasive communications, tailored to the end-user's needs and context.”

“Partnering with Sentiance will bring tremendous value to our clients seeking to improve the health, well-being and mobility of those they serve,” said Claudia Put. “Motion data from smartphones and wearables opens up a world of opportunities for behavioral change enthusiasts like us to create one-on-one digital coaching that is truly personalized to ensure our users achieve their personal goals.”

About Sentiance
Sentiance’s motion-based intelligence platform turns smartphone sensor data into rich insights about people’s behavior and real-time context. These insights help companies engage with their customers and users in a hyper-personalized way. Sentiance’s technology is used in insurance, health, mobility, smart home, connected car, and commerce applications. For more info, visit

About BrandNewHealth
BrandNewHealth has a firm base in behavioral medicine and health psychology and evolved from face-to-face health coaching to a pioneering role in offering cost-effective digital behavioral change programs.

BrandNewHealth successfully works with all kinds of organizations in different industries.

Paul Chronister
Kite Hill PR for Sentiance

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Paul Chronister
Kite Hill PR
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