Show the end result. A picture of a beautiful finished cake is more powerful than a photo of all the ingredients.
Largo, FL (PRWEB) April 21, 2016
Richard A. Wilson of Sentium Strategic Communications was a featured speaker at the "Creating Triple Threat Presentations" seminar at Prestige Leadership Advisors Training Center on March 23rd, 2016.
The message behind a presentation is the difference between an engaged, motivated audience and a bored, disengaged audience. So asserted marketing message expert Richard A. Wilson. Then he proceeded to show the audience how to put power into their presentation message.
Focus presentation slides to one key thought at a time. Richard said that since people think one thought at a time, the idea of putting multiple ideas on a single slide confuses the audience.
Messages become more powerful when they are made personal. Mr Wilson demonstrated how, instead of talking to a large audience, the speaker becomes more engaging when they talk as if they are having a personal conversation.
Richard recommended "Show the end result. A picture of a beautiful finished cake is more powerful than a photo of all the ingredients."
ABOUT RICHARD A. WILSON OF SENTIUM COMMUNICATIONS Over the past 38 years, Richard A. Wilson has successfully promote products from cutting-edge technology to the performing arts. He created advertising, public relations, direct mail, and sales-support programs for major companies such as Hewlett-Packard, Illumina, Marriott, Citrix, Intel, and Charles Schwab. Richard A. Wilson has worked successfully with both executives and entrepreneurs. Richard A. Wilson is the founder and chief strategist of Sentium Strategic Communications. Sentium is based in Northern California, and works with clients located around the country.
Richard is currently focused on handling ratepayer relations for water and wastewater districts. He is co-author of the book, “Death of a Water District: How a badly implemented rate increase pushed one water district to the edge of collapse.” For more information, go to http://www.ratepayerrelations.com
Richard A. Wilson
Sentium Strategic Communications
5170 Golden Foothill Parkway Suite 138
El Dorado Hills, CA 95762-9639