"We’ve identified an opportunity for the creation of a cooperative infrastructure that would fill the debit gap in the market, providing a single point of access to the debit networks,” said Steven VanFleet, CEO of Sentral, LLC.
PITTSBURGH, Pa. (PRWEB) August 29, 2018
Industry veteran Steven VanFleet and Wolfe, LLC have partnered to build a new platform that provides access to transactions processed by debit networks in the United States. Sentral, LLC addresses unfulfilled needs in the growing card-linked services business.
As many large consumer rebate-discount companies have made significant commitments to the use of Card-Linked Services, whereby a cardholder can register their credit card to automatically receive discounts when shopping at retailers, the lack of an industry infrastructure for universal access to debit card activity has been a challenge.
“Working with the domestic debit networks and the primary publishers over the past year, we’ve identified an opportunity for the creation of a cooperative infrastructure that would fill the debit gap in the market, providing a single point of access to the debit networks”, said Steven VanFleet, CEO of Sentral, LLC. “We are well into the development of the platform with multiple commitments to utilize the service. We are excited about the future of Card-Linked Services as it grows beyond discounts to support pay-with-points programs and auto gift cards. Our hope is to accelerate its growth by filling this gap in the market.”
“I met Steven in early 2017 when our company was providing input for the Debit Card Associations’ standards for card linked offers said Jason Wolfe, CEO of Wolfe, LLC. After seeing the need for an integrated gateway of debit networks, we decided to invest into Steven’s company. His extreme knowledge of the industry is the drive behind much of the efforts. Additionally, we have a history of being in this marketplace and can provide not only funding, but back-end architecture, development and deployment. We are thrilled to work with Steven and help grow this much-needed business.”
Sentral is targeting a Q1 2019 launch of its live platform and related supporting services.
Steven VanFleet has been involved in the payment and loyalty industry for more than 30 years with senior positions at Pulse, Cirrus, Mastercard, First Data, RewardsNow and Augeo Marketing. For more information call Steven at 631-431-6145 or email steven.vanfleet(at)sentralhub.com.
Since 1995, Wolfe, LLC has built and invested into successful financial technology (fintech) and ecommerce businesses including GiftCards.com, Direct Response Technologies, JamboMedia, Forever.com, GoWonder, GiftYa, Compromised.com, and MyCoupons. The company holds a broad portfolio of patents in the gift card and card linked offer arena.