Once the best keywords have been selected, we strategically weave them into the content in places that are highly favored by search engines.
CLARKSVILLE, Tenn. (PRWEB) January 28, 2016
Barbour Creative Solutions has expanded its SEO copywriting services to help businesses create high-quality, keyword-rich content that appeals to both search engines and online searchers. In addition, to creating keyword-optimized web content, the company writes search engine-friendly blogs, articles, press releases, white papers, case studies and other professional copy.
“We have always delivered personalized service and high-caliber content for traditional writing projects,” says President Tracy Barbour. “But now with search engines increasingly focusing on the quality of websites, we are happy to help businesses produce high-quality, keyword-optimized content for their online marketing needs.”
Barbour Creative Solutions applies a meticulous approach to SEO copywriting. The process begins with employing leading research tools to determine the best keywords to incorporate into the content based on what keyword phrases searchers are using and the number of competing web pages that are already optimized for these keywords. “Once the best keywords have been selected, we strategically weave them into the content in places that are highly favored by search engines,” explains Barbour, who is certified in Internet marketing/SEO copywriting. “Google, for example, extends more consideration to keywords appearing at the beginning and end of the content, as well as in bold headings and anchor text.”
The company also writes custom Meta tags to match the content that it creates for clients’ projects. This includes crafting keyword-optimized description and title tags that can appear in search results. These tags are important because they not only tell search engines what the content is about, but they also can entice people to click through to visit the web page.
The expanded focus on SEO copywriting supports Barbour Creative Solutions’ mission to help businesses capitalize on technology to broaden their reach, increase sales, reduce marketing costs and boost their profits. The company offers a wide variety of services, including emarketing/marketing consulting, copywriting for social media, press releases, web sites, ebrochures, business profiles, case studies, white papers, emails, and articles for newsletters, blogs and web sites. Barbour Creative Solutions strives to customize each of these services for clients’ unique needs.
For more information about Barbour Creative Solutions and its professional SEO copywriting services, please visit http://www.barbourcs.com.
About Barbour Creative Solutions
Established in 1999, Barbour Creative Solutions is a boutique marketing consulting and copywriting firm that caters to a wide range of entities. Its professional solutions are ideal for all types of organizations and individuals, including full-service marketing, advertising and PR firms; publishers/editors of online and print publications; government agencies and non-profit organizations; web site developers and graphic designers; entrepreneurs and independent professionals; and business professionals who want to enhance their career. For individuals, the company provides professional resumes, cover letters, biographies and profiles, as well as college scholarship research and coaching services. Based in Clarksville, Tenn., Barbour Creative Solutions serves clients across the United States, Canada, Europe, Asia, and the United Arab Emirates.