The consequences for not meeting customers' expectations can be very damaging; this eBook can help small business owners understand the importance of having a good, functioning mobile website that offers their customers what they want
Rochester, NY (PRWEB) September 24, 2015
On Friday, September 18, HubShout, LLC released its latest eBook, titled “Mobile or Bust: Businesses Need to Know These Mobile Search Statistics."
The eBook covers crucial consumer patterns that reflect how they use the web when they're on the go, says Chad Hill, CEO and Co-Founder.
"This eBook is based on our recent mobile search statistics survey, which was conducted throughout August," Hill says. "The survey’s purpose is to educate business owners who may think they can avoid upgrading their websites to mobile-friendly design."
During this research, HubShout surveyed 450 online respondents, who each answered 10 questions relating to their mobile web and smartphone usage habits. The questions covered what they search for, which apps they use and more.
The eBook covers a range of topics, including general smartphone usage, local search frequency, mobile search as a discovery tool, the types of businesses searched for, the effects of a bad mobile website, and how mobile websites influence consumer attitude. Hill says this eBook demonstrates the importance of having a mobile-friendly website that contains all of the information consumers expect to find on a business's mobile website.
"The consequences for not meeting customers' expectations can be very damaging; this eBook can help small business owners understand the importance of having a good, functioning mobile website that offers their customers what they want," explains Hill.
Because HubShout's search engine optimization (SEO) resellers typically work with small businesses, Hill says he hopes this eBook helps these resellers understand why their clients need to be mobile-friendly.
"At this point, most businesses realize that having a mobile website is a necessity," Hill says. "We wanted to understand what consumers find most useful when using mobile devices to search for local businesses. Our resellers are working with small businesses; this eBook and the mobile search statistics will help them become better digital marketers and consultants to their clients."
Anyone can download HubShout's newest eBook by visiting hubshout.com and clicking the Resources tab. To see the data from the survey presented in HubShout's September 24 webinar, click here.
About HubShout, LLC
Co-founded in 2008 by Adam Stetzer, Ph.D, President, and Chad Hill, CEO, HubShout is a U.S.-based SEO reseller and digital marketing firm with offices located in Rochester, NY and Falls Church, VA. Services include SEO, local SEO, PPC, content marketing, social media management, and custom digital marketing plans. For more information about HubShout's SEO reseller program and digital marketing services, please visit hubshout.com