(PRWEB) October 05, 2014
The online digital marketing firm SEO Consultancy LTD, which started life operating out of an office in London, has just published a new promotional video on their main lead generation website.
The video was created in order to better educate new visitors to their website on the services on offer from this now global SEO company. The purpose of the video is also to highlight the achievements of this firm that has been offering SEO services in London to clients for over five years now.
This newly published promotional video was the brainchild of the firm’s digital marketing strategist who was tasked with adding more multimedia content to the website.
“Although video and multimedia content is undoubtedly here to stay, many websites have been slow to utilise it on their websites, even those at the cutting edge of digital and online marketing haven’t being taking advantage of this type of content” explained the firm’s head of marketing and online promotion. We decided that the video should serve two main purposes: one to quickly explain why a potential client should choose use, and two, to demonstrate our skills at creating multimedia content,” he continued.
While the concept for the video was developed in house by the staff at the firm’s SEO London offices, the actual production of the video was handled by a trusted team of freelancers who have worked with the firm in the past and have been responsible for more technical aspects of content creation and online development.
Although the short one minute long promotional video has only been live on the SEO Consultancy LTD homepage for a relatively brief period, the team have already reported a good responsive from the new addition to their website.
“Our analytics and engagement metrics for our website have shown us that a good portion of our visitors are interacting with the video and watching it until its conclusion” the website manager revealed. “As the video is hosted externally, displaying the video hasn’t had a negative effect on our server performance” he continued.
As the firm is now operating in many countries outside of its original locations of London and the United Kingdom, plans are already underfoot to create multiple versions of the video, adapted for local markets where the firm is now operating, or plans to gain a foothold.
“Since we now have offices in Dubai and New York, we have plans to create revised versions of the video targeted more squarely to those markets and the clients we hope to attract in those territories” one of the creative workers involved in the creation of the video shared. “In some cases a simple voiceover will suffice, in others we will redo the video entirely to suit local tastes and sensibilities” he continued.
With an active multimedia content creation team in place at this London SEO firm, it appears that an increasing number of videos and other forms of interactive media will be finding its way to the firm’s website in the future, with clients also being able to benefit from the skills available for their own websites.