...marketing and PR are often quicksand for the new business. While creativity is invited into the process, it is important to create a marketing budget and live within its parameters.
CHICAGO, IL (PRWEB) April 19, 2016
The initial stages of the life of a business present novel and exciting challenges. While emotion, energy and great aspirations are the mark of a start-up, financing, infrastructure and a grounded marketing plan are the fuel which propel a business forward.
Whether dealing with starry-eyed first time entrepreneurs or established professionals starting their own businesses, many of the principal concerns remain the same: (i) raising capital; (ii) finance and accounting; (iii) human resources; and (iv) developing and executing a marketing plan. As the market’s taste for startups continues to grow, opportunities to participate, advise and facilitate their growth are plentiful.
Join leading experts in this unique and growing field as they discuss- in plain English for the non-expert- the basics and the fundamentals of advising a start-up.
As with all Financial Poise™ webinars, each episode in the series is designed to be viewed independently of the other episodes, and listeners will enhance their knowledge of this area whether they attend one, some, or all of the programs.
Episode #4 of the Advising the Start-Up 2016 series is "SEO/Social Media & Other PR 101."(Register Here) Moderator Michael Brandess of Sugar Felsenthal Grais & Hammer will be joined by Eric Ziegenhagen of Handmade Social Media , Joy Schoffler of Leverage PR, and Josh Inglis of Propllr.
How does a young company build its brand and create buzz? Marketing and public relations in the twenty-first century almost certainly must include building a social media presence and understanding the ins and outs of SEO (search engine optimization). But marketing doesn’t end there. Developing an approach is very much a matter of understanding a start-up’s target audience—and accordingly, a strategic marketing and PR plan is a necessity. However, and importantly, marketing and PR are often quicksand for the new business. While creativity is invited into the process, it is important to create a marketing budget and live within its parameters. Planning ahead will guard against wasted time and money, two assets in short supply for most start-ups. This webinar provides the entrepreneur and his or her advisors with an overview of some of basic marketing strategy for start-ups.
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Financial Poise™ provides unbiased news, continuing education, and intelligence to private business owners, executives, investors, and their trusted advisors. For more information contact Emily Goldin at egoldin(at)financialpoise(dot)com or 312-469-0135.