(PRWEB) August 25, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, is pleased to release its top Google-friendly search engine optimization (SEO) strategies.
“Google is the uncontested Internet giant,” says Marco Reuter, business development manager at Numero Uno Web Solutions. “Google Chrome accounts for 43% of the global web browser market, while Google accounts for about 25% of all North American consumer Internet traffic. In Canada alone, Google processes 4.8 billion searches each month.” (Source: Garreffa, A., “Google Chrome chews up 43% of the global web browser market,” TweakTown.com, August 15, 2013; http://www.tweaktown.com/news/32319/google-chrome-chews-up-43-of-the-global-web-browser-market/index.html.)
Search engines like Google use proprietary algorithms to reward sites based on, among other things, high quality and original content that links to other trustworthy and/or authoritative sites. Since more than two-thirds of all online searches originate with Google, Reuter explains, it’s important that smaller companies accommodate the different Google algorithm updates and revaluate and, if necessary, readjust their online marketing efforts to boost their online profile.
“Over the last year, Google has introduced algorithm updates that penalize sites using unethical SEO strategies, including keyword stuffing, paid links, low-quality content, and even duplicate content,” he adds. “While it’s important to keep this in mind going forward, it’s also important to review older content to make sure it follows Google’s 2013 guidelines.”
According to Reuter, to take further advantage of Google’s algorithmic changes, it’s important for smaller firms to have a Google+ account. Launched in mid-2011, Google+ is a social networking service that has 345 million registered users. Unlike other social networking outlets, Google+ ads a social layer to the equation; bringing users together within the context of Google’s many services (i.e. Gmail, YouTube, Google Place, Calendars, etc.). Google owns Google+, and will factor these metrics into its search results queries—which is why it’s the perfect platform for local businesses looking to build on their Google community, says Reuter.
“Because Google rewards sites users find useful, Google awards sites that load more quickly than those that do not,” Reuter concludes. “To maximize SEO, make sure the site doesn’t use outdated Flash animation, large images, pop-ups, or videos that play automatically.”
To continue ranking well online, the experts at Numero Uno Web Solutions conclude that it’s important for smaller businesses to hire an online marketing company that not only keeps up-to-date with the algorithmic changes at Google, but also knows how to implement the kind of search engine-friendly strategies that will make their site discoverable and shareable.
To learn more about how Numero Uno Web Solutions can help develop a unique local mobile marketing campaign, visit the company’s web site at numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit numerounoweb.com/sitescore/ or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).