Search Engine Optimization (SEO) Key to Increasing Online Traffic for Home Improvement Industry
Lombard, IL (PRWEB) July 12, 2013 -- The age of the phonebook has passed and Google has taken the throne. Consumers no longer look to traditional methods for information when faced with a challenge, but instead plug their question into a search engine for a quick and easy answer—top results getting the click.
Take the floods that have occurred throughout Chicagoland this spring and summer as an example. When homeowners are bailing out their basements and in need of home improvement services, they are searching online for a business to assist them.
“It’s impossible to predict when an emergency will happen in the home; but when it does, people look to the Internet for swift help,” said Dan Gartlan, president of Stevens & Tate Marketing. “Showing up at the top of a Google search list puts a home improvement company at the top of a consumer’s mental list—and being the company that first comes to mind is key to obtaining customers.”
That’s why Stevens & Tate stresses the importance of having a consistent online presence to its home improvement clients, making them fundamentally aware of the value of search engine marketing.
For Mold Solutions, a mold inspection, remediation and prevention company with offices in Chicago and St. Louis, Stevens & Tate made specific changes to the business’ website to amplify its search engine credibility in 2013.
Since Stevens & Tate revamped Mold Solutions’ Internet presence last year, the amount of visitors to the company’s websites has increased by 54%, with 77.58% of the visitors being new users. Additionally, overall page views have increased by 63.9% in that same time period.
“Being top of mind with consumers has helped propel our business, so much so that competitors are taking notice,” said Mike Lemmons, president of Mold Solutions, based in Frankfort, Ill. “In addition to updating the website for search engine optimization, we have an ongoing Adwords program that drives leads to fill need periods.”
According to Nicole Wagner, Stevens & Tate’s Internet marketing director, Google Adwords acts as a key player in search engine marketing for companies to improve their online reputations. The program works to reserve the highest-ranking advertising spots on Google’s results page for certain keywords based on a combination of the highest bid and overall customer satisfaction of the company page. By utilizing Google Adwords, Stevens & Tate has driven 42 times the online leads for Mold Solutions since the program’s launch in May 2012.
Although Adwords can be an effective tool, the program only allows for the optimization of a company’s placement within Google’s advertisements. Wagner recommends implementing a variety of tactics to optimize a home improvement website for the most search returns.
“Keeping a website active and up-to-date is essential to keeping consumers engaged,” said Wagner. “With Mold Solutions, we’ve implemented a solid, ongoing Internet marketing program to bring this home improvement business leads and website traffic.”
Reaching out to SEO experts, as seen by Mold Solutions’ partnership with Stevens & Tate, can increase online traffic for home improvement companies. And this increase in traffic often leads to greater overall brand awareness and the likelihood that a customer will choose that business’ services over a competitor’s.
Stevens & Tate Marketing is a full-service advertising agency offering award-winning, on-strategy creative; integrated message development; comprehensive marketing campaigns; internet and digital advertising; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients within business-to-business, food/grocery, retail, travel/tourism, healthcare, senior living, real estate and non-profit industries. Call (630) 627-5200.
Debbie Szwast, Stevens & Tate, http://www.stevens-tate.com, (630) 627-5200, [email protected]
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