Sereno Continues to Expand its Peninsula Real Estate Reach

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The San Francisco Bay Area’s most productive, locally owned, and led real estate firm announces that San Carlos based Dwell Realtors is now operating as Sereno.

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Sereno, the San Francisco Bay Area’s most productive, locally owned, and led real estate firm, announced on Friday, October 15, 2021, that San Carlos based Dwell Realtors officially became Sereno and will be operating under the Sereno brokerage exclusively.

Although the two firms merged earlier this year, the brand transition from Dwell to Sereno has been thoughtfully managed and became official this week. The existing Dwell team of agents and Sereno leadership gathered to celebrate their enthusiasm at WaterDog Tavern in Belmont this past Wednesday evening.

Dwell Realtors has had a commanding presence and market share in the mid-peninsula marketplace since its founding in 2015 and has maintained the top market share position in San Carlos and Redwood City since. The Dwell team is known for its elite level market knowledge, professionalism, and client representation and service.

“Similar to Sereno’s experience and story, Dwell has built an incredible legacy of quality real estate practice, market influence, and success while competing with larger corporate brokerages in a very competitive marketplace,” said Ryan Iwanaga, Sereno’s Chief Experience Officer. “The Dwell team has accomplished this through attention to quality, professionalism, and a high standard of practice.”

The Dwell transition coincides with Sereno's opening of their new Burlingame downtown office. Earlier this year, Sereno welcomed top producers Philip Watson and Stephan Marshall along with a group of 25 high-level Realtors from Compass.

Both the San Carlos and Burlingame offices are part of Sereno’s strategic plan to become the most productive, professional, and community-minded real estate firm in the Bay Area. Successful Realtors are very closely immersed in the values and nuances of the local culture and communities and Sereno believes a real estate firm rooted in this philosophy best serves the interests of its Realtors and clients alike.

Dwell opened its doors in January 2015 as a completely independent brokerage. Built from scratch by a group of high-producing agents, they ranked as the #1 firm in San Carlos every year since 2015 in total listings sold, total buyer transactions, and total gross sales volume.

In 2019, Dwell also became the #1 office for gross sales volume for Redwood City properties.

While the Dwell name is changing to Sereno, the founding partners and agents will continue to provide the same hyper-local, community-based real estate services that clients have come to know since the brokerage was created.

This expansion reflects Sereno’s commitment to advancing the spirit of the independent brokerage to best serve agents, clients, and communities. By bringing like-minded individuals together, Sereno’s vision and ability to best support our clients and give back to our local communities is amplified.

While most sizable real estate firms are now owned by out-of-area corporate conglomerates, Sereno has remained true to its roots of local ownership, leadership and sensibility.

Sereno will close in excess of $6 Billion in residential sales in 2021 and has donated over $4M to hyper-local non-profit organizations since the inception of it’s 1% for Good Program in 2012. The firm was just recognized as the #1 Top Workplace for Large Companies in the entire Bay Area by the Bay Area News Group. Sereno has also been among the top 30 corporate givers as recognized by the Silicon Valley Business Journal.

The firm is actively meeting with other quality Realtors on the Peninsula and surrounding areas about joining its real estate movement. Stay tuned for additional news about Sereno’s growing success in this remarkable area of our bay area community.

About Sereno
Founded in 2006, Sereno is the largest, locally owned and operated, independent real estate company in Northern California with 16 offices and 600 agents in Silicon Valley, the SF peninsula, Santa Cruz, the East Bay, Lake Tahoe, and Sierra Foothills producing over $6 Billion in annual sales volume. Sereno is ranked among the top 5 in the nation for both per agent productivity and highest average sales price. The company offers a highly curated support platform and provides agents with concierge services to strengthen client relationships, as well as world-class technology for well-executed transactions. Its agent-driven Sereno 1% For Good Charitable Foundation is changing lives in local communities, and to date, generated over $4 million in charitable donations given to 258 local organizations.

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Dianna Bonny
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