Sevfun Builds Up Product R&D Capabilities with Centric Fashion PLM

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Chinese homewear brand chooses Centric Fashion PLM to drive growth strategy.

Centric Fashion PLM, Centric Retail PLM

Sevfun Builds Up Product R&D Capabilities with Centric Fashion PLM

The PLM project with Centric is the first step toward digital transformation and its successful implementation will lay a solid foundation for easier and more efficient work in the future.

Sevfun, the Chinese homewear brand, has selected Centric Software®'s Product Lifecycle Management (PLM) solution. Centric Software provides the most innovative enterprise solutions to fashion, retail, footwear, outdoor, luxury, consumer goods and home décor companies to achieve strategic and operational digital transformation goals.

Established in 1999, Sevfun is a garment brand for the whole family. Using natural, healthy and high-quality fibers as raw materials, Sevfun produces comfortable underwear, 'wear at home' clothing, home goods and sleepwear across eight categories. Sevfun has branches in Sichuan, Chongqing, Hunan, Hubei and Anhui.

Sevfun is pursuing aggressive growth targets and the company's existing product R&D processes require greater efficiency, accuracy and innovation to keep up with market demands. Sevfun has experienced challenges with large amounts of data stored offline, communication barriers between product teams in Chengdu and Shanghai and a need for a digital platform to support their transition from a buying model to an independent product R&D and merchandising model.

As the first step in their growth strategy, Sevfun selected Centric Fashion PLM to enhance product development and management.

“Sevfun needs to improve its product R&D capability, which is the competitive edge that will keep us invincible,” says Mr. Dong Zezhi, Chairman of Sevfun. “The PLM project with Centric is the first step toward digital transformation and its successful implementation will lay a solid foundation for easier and more efficient work in the future.”

Sevfun cited Centric's strong presence in China, extensive project experience, professional technology and trustworthy reputation as the basis for choosing Centric as a partner:

“PLM enables enterprises to transition from manual data-based work to more logical, efficient operations,” explains Ms. Gao Wen, Commodity Director at Sevfun. “By improving basic data and optimizing processes, we can plan our work more systematically. Centric Fashion PLM will standardize our process and we then hope to achieve above-standard innovation and upgrades across our business and products.”

“We are very pleased that Sevfun has selected Centric Fashion PLM,” says Chris Groves, President and CEO of Centric Software. “Sevfun is going through a significant evolution in its market presence and business model. As Sevfun's digital transformation partner, we are proud to contribute our expertise and support their growth.”

Learn more about Centric Fashion PLM

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SevFun (http://www.7sef.com)
Established in 1999, Sevfun has positioned itself as a garment brand for the whole family. Using natural, healthy and high-tech high-quality fibers as main raw materials, it has developed 8 categories such as bras, pants, underwear, homewear, socks, household goods, clothing, and shoes, with branches in Sichuan, Chongqing, Hunan, Hubei, and Anhui.

Sevfun's product concept is "natural material, weaving technology, healthy and comfortable". The brand's core value focuses on "comfortable underwear for the whole family." Sevfun does not design for a small numbers of people, but takes a professional approach to bring "comfort" to consumers that they would recommend to their closest family members.

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Celia Newhouse
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