Shamin Abas Ultra-Luxury Brand Marketing & Business Development Selected by Fraser for Strategic Representation in North America

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Firm specializing in the UHNW segment chosen to assist in expanding Fraser's reach in the United States and beyond.

Shamin Abas, President of Shamin Abas Ultra-Luxury Brand Marketing & Business Development

We are thrilled to align with Fraser as they ignite their presence in the US market and reinforce their position as the most trusted expert in the superyacht arena.

Shamin Abas Ultra-Luxury Brand Marketing & Business Development has today announced a strategic new partnership with Fraser, the world’s longest-serving full-service yacht brokerage house. As a specialist in the UHNW segment, the firm was chosen to assist in expanding Fraser’s reach in the United States and beyond utilizing their full suite of services including rich, compelling media relations; carefully curated partnerships and alignments; and money-can’t-buy experiential programming. The firm will additionally serve as Fraser’s representative on the ground in New York, spearheading business development activities.

Headquartered on New York’s Upper East Side, just off Madison Avenue, Shamin Abas works extensively across the US with the North American offices of some of the world’s leading global ultra-luxury brands. Their tailored approach to each client comes from a profound understanding of what is most important to the exceptionally affluent individual, delivering a refined expertise in strategic business development practices.

Said Fraser CEO Raphael Sauleau of the partnership, “With American yacht owners and charterers comprising over 50% of our business today, it’s paramount that we continue to maximize our presence in this very important market. Shamin Abas have shown their full commitment to the niche world in which we work. We look forward to expanding our presence in the U.S. with them as our valued partner.”

Added Shamin Abas, President of Shamin Abas Ultra-Luxury Brand Marketing & Business Development, “Fraser is the recognized global leader in the industry and with their recent acquisition by MarineMax, they are at the precipice of a very exciting time of growth. With a continued increase in the UHNW population in the US, we are thrilled to align with Fraser as they ignite their presence in the US market and reinforce their position as the most trusted expert in the superyacht arena.”

About Shamin Abas Ultra-Luxury Brand Marketing & Business Development

Founded in 2005, Shamin Abas is a boutique firm that transcends the traditional practices of luxury lifestyle event marketing and public relations, delivering a refined expertise in strategic business development practices for ultra-luxury brands seeking to reach new, qualified audiences. The firm works solely with brands that specifically cater to high-net-worth (HNW) and ultra-high-net-worth (UHNW) consumers and utilizes a methodology that seamlessly integrates: money can’t buy, tailored experiences, global media coverage that resonates with the ideal consumer, smart affinity partnerships that share a cultural connection and bespoke prospecting from within the firm’s deep network.

For more information on Shamin Abas Ultra-Luxury Brand Marketing and Business Development, please go to http://www.ShaminAbas.com

About Fraser

With its beginnings in 1947 and specializing in yachts above 24 metres (79 feet) in length, Fraser is the longest- serving full-service brokerage house in the world today. More clients turn to Fraser to sell their yachts and more sales are conducted through Fraser worldwide than any other industry provider. With 20 offices in 18 countries and over 160 specialized staff, Fraser offers experienced client support in sales & purchase, yacht management, charter management and charter retail. Its dedicated crew placement division, The Crew Network, has been placing qualified and quality captains and crew on the world’s most renowned yachts for over 30 years.

For more information on Fraser, please go to http://www.FraserYachts.com

About MarineMax

Headquartered in Clearwater, Florida, MarineMax is the USA’s largest recreational boat and yacht retailer. Focused on premium brands, such as Sea Ray, Boston Whaler, Hatteras, Azimut Yachts, Benetti, Ocean Alexander, Galeon, Grady-White, Harris, Bennington, Crest, MasterCraft, MJM Yachts, NauticStar, Scout, Sailfish, Scarab Jet Boats, Tige, Yamaha Jet Boats, Aquila, Aviara, and Nautique, MarineMax sells new and used recreational boats and related marine products and services as well as provides yacht brokerage and charter services. MarineMax currently has 67 retail locations in Alabama, Connecticut, Florida, Georgia, Maryland, Massachusetts, Minnesota, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Rhode Island, South Carolina and Texas and operates MarineMax Vacations in Tortola, British Virgin Islands and the Bahamas. Through Fraser, MarineMax also offers yacht management and crew placement services in multiple countries around the world. MarineMax is a New York Stock Exchange-listed company.

For more information, please visit http://www.MarineMax.com

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