San Jose, California (PRWEB) August 27, 2013
Follow us on LinkedIn – Growth in the global shaving lotions and creams market is currently riding on product innovations, especially in the developed countries. Shaving gels, creams and foams in new fragrances and with beneficial ingredients like Vitamin E and Aloe Vera are being introduced in the market on a frequent basis. Organic and natural ingredients are becoming increasingly popular in shaving preparations. Established companies are employing natural ingredients to position the products as safer and chemical free. The return of the traditional wet shaving technique, after being gradually encroached by the increase in popularity of electric shavers, also bodes well for the market.
Rapid growth for shaving lotions and creams is expected in emerging markets of Asia-Pacific and Latin America, driven by increasing population, prospering economies, increasing disposable incomes and growing interest in personal grooming. Favorable demographics represent another important growth driver with people in the age group of 15-64 years presently accounting for 66% of the global population. China and India represent two countries with the largest young population in the world offering significant opportunities for market growth.
The impact of the 2007-2009 recession on the market was not as pronounced as few other sectors of the personal care industry . The market witnessed a turnaround in the year 2010 led by economic resurgence. Despite the fragile economic environment due to the Eurozone crisis and resultant weakening of consumer confidence, future outlook for shaving lotions and creams in Europe remains positive given the indispensable nature of the products as well as the increasing desire among men and youth to appear well-groomed at all times.
The expanding middle class population with its growing spending habits is driving growth in emerging markets. Gillette already enjoys a sizable share in emerging markets worldwide. The company is currently following a localization business strategy in serving these markets. Products are being manufactured locally to minimize shipping costs and distribution expanded to small provisional stores, which constitute an important part of retailing in these countries unlike the big supermarkets in the developed world.
As stated by the new market research report on Shaving Lotions and Creams, Europe represents the largest market worldwide, followed by the United States. Asia-Pacific is forecast to spearhead growth with the fastest CAGR of 8.8% over the analysis period. Rising awareness over the significance of personal grooming coupled with increasing disposable incomes represent key driving forces for the pre-shave and post-shave products market in the region.
Key players covered in the report include Acqua di Parma, Ahava Dead Sea Laboratories, Limited, Beiersdorf AG, BoldForMen, Castle Forbes, D. R. Harris, Dr.Bronners, Energizer Holdings Inc., eShave Inc., Geo F Trumper, Johnson & Johnson, Kiehl, L’Oreal SA, Malhotra Shaving Products Ltd., Musgo - Claus Porto, Perio Inc., Proraso, Speick, Taylor of Old Bond Street, The Gentlemens Refinery, The King of Shaves Company Limited, The Procter & Gamble Company, The Gillette Company, Truefitt& Hill, Unilever, and VI-John Group.
The research report titled “Shaving Lotions and Creams: A Global Strategic Business Report” announced by Global Industry Analysts Inc., provides a comprehensive review of the shaving lotions and creams market, industry overview, trends, growth drivers and latest product launches. The report provides market estimates and projections for Shaving Lotions and Creams in US$. Geographic markets analyzed in the report include the US, Canada, Japan, Europe (France, Germany, Italy, UK, Spain, Russia, and Rest of Europe), Asia-Pacific (China, India and Rest of Asia-Pacific), Latin America (Brazil and Rest of Latin America) and Rest of World.
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