Shaw Floors’ LifeGuard® Spill-proof Backing a 2019 Edison Awards™ Finalist

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Shaw Floors’ LifeGuard® Spill-proof Backing is a finalist for the 2019 Edison Awards™ in the consumer goods - home solutions category. This distinction demonstrates Shaw Floors' commitment to creating innovative solutions to address consumer needs in an ever-evolving marketplace.

Shaw Floors' LifeGuard patent-pending carpet backing provides a moisture-resistant barrier, keeping 100 percent of spills and pet messes contained.

Shaw Floors’ blue LifeGuard spill-proof backing allows us to provide the ultimate accident protection, offering unprecedented assurance to consumers that their carpet will keep its beautiful, new carpet look for years to come.

Shaw Floors’ LifeGuard® Spill-proof Backing is a finalist for the 2019 Edison Awards™ in the consumer goods - home solutions category. This distinction demonstrates Shaw Floors' commitment to creating innovative solutions to address consumer needs in an ever-evolving marketplace.

Inspired by Thomas Edison and his revolutionary product development methods, the American Marketing Association established the Edison Awards in 1987 to honor innovation, recognize achievement and celebrate innovative success from organizations across the globe.

“Consumers have high expectations for how their carpet should perform,” says Tim Baucom, executive vice president of Shaw Industries’ residential business. “Shaw Floors’ blue LifeGuard spill-proof backing allows us to provide the ultimate accident protection, offering unprecedented assurance to consumers that their carpet will keep its beautiful, new carpet look for years to come. This innovation emphasizes Shaw Floors’ leadership in the soft surface category.”

LifeGuard Spill-proof Backing answers the need for a worry-free carpet experience. The patent-pending backing provides a moisture-resistant barrier, keeping 100 percent of spills and pet messes contained. With LifeGuard, consumers no longer have to worry that an accident will permeate the carpet or pad to the subfloor, where it is unreachable and can result in lingering, odor-causing damage. Carpet backed by LifeGuard is unequivocally the cleanest carpet for healthy living.

New for 2018, Shaw changed the backing of LifeGuard from grey to blue, letting consumers know at a glance they’re getting the leading accident protection -- they’re ‘Backed by Blue’. Consumers can protect the investment they make in their home and live confidently with carpet backed by LifeGuard.

“Creating industry-disrupting products is critical to our success,” says Baucom continues. “We seek to provide flooring solutions that exceed the performance expectations of our consumers. As the Edison Awards recognize the world’s best products and services, we are honored to be among the finalists for this prestigious award.”

Winners will be announced at the 2019 Edison Awards ceremony on April 4, 2019. Previous winners include SC Johnson, Nike, Wayfair, and Nissan, and nominees are judged on four criteria: Concept, Value, Delivery, and Impact.

About Shaw Industries
Shaw Industries Group, Inc. is more than a flooring company – we are 22,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex, COREtec, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Hospitality, Shaw Sports Turf, Southwest Greens, USFloors and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with nearly $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, India, Mexico, Singapore, United Arab Emirates, and the United Kingdom. For more information about our company brands, operations and community involvement, or to join our industry-leading team, visit http://www.shawinc.com.

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Dana Hartline
HL Strategy
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