Shelftacular! Wire Shelf Covers Launch

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DP Innovation, LLC, an Austin, TX woman-owned startup launches Shelftacular! Wire Shelf Covers after successful prototype phase. Only 7% of those who have them are happy with their wire shelves, and Shelftacular! Wire Shelf Covers are the answer.

Covers come in 12", 16" and 20" depths.  All covers are 34" long.  Available singly or in packs of three.

Shelftacular! Wire Shelf Covers

Only 7.8% of those who have them are 'completely happy' with their wire shelving. - Source: Survey, Nov 2015

Shelftacular! Wire Shelf Covers™, a DIY home-improvement product that provides a smooth, stable surface on all types of wall-mounted wire shelving, is pleased to go live with online sales today.

Customers Are Excited, Ready to Buy

“Because our sales strategy is focused on retailers, our build-up to launch has been very quiet,” says Diane Pierson, Founder and CEO of Shelftacular! Wire Shelf Covers, but the word is getting out. “I’ve had many people contact me to ask when we were going live. It’s really exciting!”

Both the protoype tests and market surveys revealed that people with wire shelving want a solution to the challenges they bring, from small bottles tipping over in pantries to ugly wire marks on clothing and towels. Further, they verified that Shelftacular! Wire Shelf Covers, specifically, are a good solution to these problems.

Customers Will Also Find Shelftacular! Wire Shelf Covers at Select Retailers Soon

Pierson explained, “We’re close to a couple exciting retailer relationships too; our goal is to make the product available wherever customers expect to find it.”

“Some retailers initially didn’t think the product was a good fit for their store because they didn’t stock wire shelving. But it’s not wire shelving our customers are coming to buy, it’s an improvement to the wire shelving they already have," said Pierson.

Watch the demo video, or meet the owner.

About DP Innovation, LLC and Shelftacular! Wire Shelf Covers. DP Innovation, LLC, makers of Shelftacular! Wire Shelf Covers, is a woman-owned small business located in Austin, TX. We make practical, easy-to-install closet organizer products that improve the usefulness of wall-mounted wire shelves. Goodbye wire shelf marks and messy, hard-to-clean pantry shelves! Shelftacular! Wire Shelf Covers are patent-pending, and the name Shelftacular! Wire Shelf Covers is trademarked by DP Innovation, LLC. All rights reserved.

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Diane Pierson
since: 10/2015
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